Why Slowly Opening Jewelry Boxes is Instagram’s Latest Rage

Late Victorian Half-Hoop ring in yellow gold featuring 4 of the chunkiest & juicy Old Mine Cut Diamonds weighing 2.58 Cts. in total. • ?For any inquiries please DM or email [email protected] . . . #plattboutiquejewelry #showmeyourrings #victorian #victorianjewelry #victorianring #antiquering #vintage #vintagejewelry #vintagering #engagementring #oldminecut #oldcut #diamond #bridetobe #love #LA #vintageboutique

A post shared by Larry Platt (@plattboutiquejewelry) on Aug 25, 2017 at 10:26pm PDT

There’s always trends on Instagram. Remember when all those filters were completely necessary to add to your blurry iPhone 3 photo before posting? Then the thick, heavy white borders were very popular a few years ago. Now with Instagram Stories, I feel people are posting less on their feed (at least less unnecessary photos) and opting for a quick shot or video posted in their Story. A consistent “aesthetic” has taken over as the it-word of the time, making each post highly thought out and carefully curated. Some people love this, some people hate it. But whatever your feelings are toward this highly obsessed about app, one thing is for sure: it just keeps getting popular.

In our jewelry community on Instagram, there’s one obvious kind of post that has been sweeping everyone off their feet and giving mini heart attacks to jewelry lovers nationwide. I’m talking about the videos where someone opens up a jewelry box ever so suspensefully and ever so slowly, for a BIG REVEAL. I really don’t know who or what started this; it is hard to trace back to a particular person. I feel like Larry of Platt Boutique Jewelry has definitely been doing it the longest and has made an impact because he quite often uses this tactic in his daily postings! Larry says, “When I meet people who follow me, they say they always look forward to seeing a box video because they know it’s going to be something special.” He also states that his clients love how natural the videos feel–the item in the jewelry box is glittering away in the sunshine, untouched by photo editing and as real as it gets!

The video below is one of Larry’s all-time record holding posts, clocking in at over 98k views! This proves my inclination of how easily these types of posts can quickly become viral, which this post did just that!

Edwardian era 5-Stone Old Mine Cut Diamond #ring is boxed up and ready to go to NYC with me where it will be hand delivered to its new owner. . If you’d like to see more antique & vintage rings then come say hello to me + @thekitvintage this Saturday & Sunday @acurrentaffair vintage show in Brooklyns @industrycity . . #plattboutiquejewelry #showmeyourrings #sold #specialdelivery #nyc #brooklyn #vintage . . @nattyplatt @blanconewyork @laurelstearns @arrowandanchorantiques @circa1700

A post shared by Larry Platt (@plattboutiquejewelry) on Oct 5, 2016 at 9:35pm PDT

Others have joined in on this trend, creating some gorgeous videos of jewels being revealed by opening a box. If I had to guess why this trend is so popular, I would say that it easily resonates with people because it is almost as if they are opening the box themselves, envisioning this as a beautiful gift they are receiving. The suspense factor also plays an important part in why this is trending on Instagram.

Another antique jewelry dealer that has taken part in posting “unboxing” videos is Ismael Khan of Ishy Antiques. He is based in London and finds that these types of videos perform well for his Instagram too. Ishy says, “I’ve done five box opening videos and all five are in my overall top twenty ‘posts’ based on impressions, insights and likes for the past year. My 2 most liked posts are box openings.” If that is not clear evidence to how impactful these kinds of posts are, I don’t know what is! He also adds, “From a social media growth point of view, I believe these types of posts are popular because people have to wait to see what’s inside the box which registers views and impressions, and therefore increases engagement.”

Standing in the yogurt aisle at the supermarket filming jewellery ? This 18ct gold Art Deco onyx and diamond ring is new in today. Wouldn't it make an amazing engagement ring? UK K (US 5 1/8) and sizeable. Please DM for more information #IshyAntiques

A post shared by Ismael K (@ishyantiques) on

So the next time you’re stumped over what to post on Instagram, try your hand at the big box reveal! I’d like to recommend practicing opening the box a few times while filming FIRST before you film and post immediately. I’ve seen a few FAILS that were posted on Instagram and not done in the best way. I won’t give any examples because that would be quite rude, but I’m sure we’ve all seen them! You can even ask a friend to film while you use both hands to open the box OR get a tripod for steady filming. Not everyone has coordination and that’s ok! There’s ways of going about to help with that!

That’s what I did with the video below–I set up my camera on a tripod so I could use both hands. That seemed to work better for me at least. Another necessary part to this is getting some interesting antique boxes! I’ve seen these become quite scarce lately, but there’s always some on Instagram and eBay, although some are priced high because the seller knows how rare they’ve become! I found the hot pink one in my video below at a random antique shop in Kentucky. Talk about getting lucky in Kentucky! Always have your eyes peeled!

If you want to look down at the prettiest ring you’ve ever seen sitting on your finger, say no more. This babe is available — priced at $3200 ♥️??? Details over at @shopgemgossip

A post shared by GEM GOSSIP™ (@gemgossip) on Sep 20, 2017 at 3:28pm PDT

Have you seen this BOX REVEAL trend on your feed? Let us know a seller who does this that you enjoy watching in the comments section, I’d love to see!

xoxoGemGossip

WANT MORE? Check out some of my other OBSESSIONS

Source: GossipGem.com

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Las Vegas Antique Jewelry & Watch Show 2017

Vegas Antique Show | Gem Gossip

Taking on the Las Vegas Antique Show with Becca of BCE Jewelry, with Lenore Dailey at her booth and we ran into Sheri & Trina of Metier

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Both pieces here (left & right) are from DK Bressler and both are more than meets the eye: the dragonfly is En Tremblant and the diamond brooch can convert into other pieces of jewelry

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Two gorgeous booth photos, the left is Platt Boutique Jewelry and the right I cannot remember for the life of me!

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I loved these three rings from Excalibur Jewelry, especially the open metal work on the pointer, & the right photo features an incredible Lightning Ridge Opal set in a turn-of-the-century ring from M&C Stevens

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This large pendant/medallion made me smile, from Platt Boutique Jewelry and the photo on the right are my three favorites from Jacob’s Estate Jewelry

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Lenore Dailey’s booth is just jaw-dropping in its own right, so I always take a photo of it every year — the photo on the right is an incredible ring box full of the most beautiful pieces from Simon Teakle

Vegas Antique Show | Gem Gossip Vegas Antique Show | Gem Gossip

I think Blue Topaz gets a bad rap–this bracelet is crazy gorgeous, from Clayton Antiques and the photo on the right features a museum-worthy suite of early Victorian jewelry

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I always have to stop and stare at the crowns I see at the show! The right photo features some of the best rings I saw throughout the entire show–these three, from Under the Crown. Favorite stack ever.

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Always a sucker for hearts, I loved this opal brooch from DK Bressler and the photo on the right features three light blue enamel bracelets from Keyamour. Once in a lifetime shot right there!

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I love to see what Joden has and this time around this necklace caught my eye–from the black enamel to the mega gemstones, wow! The photo on the right is a ring tray seen at Mary Ann-tiques

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The combo of moonstone + rubies is so good, I think that is why I loved this bracelet from Mary Ann-tiques so much. Also this tortoise shell butterfly brooch–wow, so unique and all handcrafted. This one belongs to Platt Boutique Jewelry.

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A box of goodies found at Lucy Verity … the photo on the right are my favorites from Mary Ann-tiques, some rectangles and ovals!

Vegas Antique Show | Gem Gossip Vegas Antique Show | Gem Gossip

Sapphire stack from Excalibur Jewelry and the jewelry box on the right was seen at Lucy Verity–that snake bracelet is to die for and unfortunately a little too big on my wrist.

Vegas Antique Show | Gem Gossip Vegas Antique Show | Gem Gossip

Last photos come from Excalibur–clusters of sapphire and diamonds, which create this amazing bracelet…and the photo on the right are my favorites from Craig Evan Small.

I’ve always associated the Las Vegas Antique Jewelry & Watch Show with The Paris hotel, however this was the first year in a very long time that that particular location was changed. This year’s show was located at the Las Vegas Convention Center. I didn’t know what to expect at all and actually didn’t even know where the convention center was located in regards to where everything else is until the day of the show! To my surprise, I enjoyed the change–but I also will be happy when the show returns to The Paris next year. I attended on opening day and then again the following day, covering as much as I could on day one and attempting to pick up where I left off the next day. I had good company on the second day–Katie of Vada Jewelry (like last year) and Becca of BCE Jewelry who had never attended before! It was cool to see someone experience the show for the first time and she walked away with an awesome diamond cluster ring.

For some reason the reoccurring theme for me this year was large, circular pendants aka medallions. It seemed like every booth I visited, I spotted one or was attracted to one. I like how with every show, I’m not sure what I’m going to find or what I will be drawn to…it is always something different. I brought home a really cool medallion zodiac pendant, which I will share in another post! I also brought back nearly ten pieces to sell for @shopGEMGOSSIP, some of which have already sold but you can certainly browse what is still available.

From the gorgeous diamond crowns I spotted at several booths, to lots of diamond cocktail rings, there was some major selections going on at this show. Lots of buyers were going full force and commenting on what a great show it was. I noticed an up tick in traffic flow up and down the aisles and saw a lot of buying happening.

As always, I have the best time roaming the aisles, running into people I know and chatting with my favorite dealers. It is fun catching up with everyone and I can’t believe this was my sixth year attending the show. And even after six years, I still relish in finding awesome pieces and the thrill of the hunt definitely still lives on at these shows. I hope that never changes!

Thanks for another great year, Las Vegas Antique Jewelry & Watch Show…can’t wait until next year!

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Read my other posts from the same show, years of the past:

2016

2015

2014

2013

2012

2011

Thanks to Gossip Gem

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