Jewels at my Doorstep: Paige Novick

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If there’s one piece of jewelry you’ll always see me wearing, even if I’m in pajamas and have no other jewelry on whatsoever, it is my Paige Novick diamond ear cuff. Easily the most worn piece of jewelry that I own (yes, even surpasses my engagement ring) for many reasons, one being comfort, and the second without a doubt is its effortless way of making one look pulled together. That’s why when I found out Paige most recently launched a new collection called Powerful Pretty Things, I knew it was going to be great.

The inspiration on the new collection? Paige puts it best: “The more we disconnect as a culture through our myriad of devices, the more we will need to connect to something higher. Meditation has gone mainstream. We view this paradigm shift as an opportunity to bring the world of luxury and conscious living together. Hence, the genesis of Powerful Pretty Things—a highly-curated collection of modern relevant pieces with a focus on colored gemstones and their healing properties. By taking the concept of “crystals” out of its usual flower-child context into a luxurious space, we are redefining the category.” This adds a whole new dimension to wearing jewelry, and we’ve talked about the overwhelming popularity and intrigue of crystal healing powers just recently. With the help of some extensive research on Paige’s end, she has combined both worlds of jewelry and crystal healing into one, to enveil her new collection.

While mainstream consumers think “birthstone jewelry,” Powerful Pretty Things aims at going above and beyond this overly commercialized category and breathe new life into gemstone jewelry. Every piece in the collection is fun, easy-to-wear, sophisticated and on point! I was able to pick an entire look from the new collection and I kept in mind the cystal-healing properties while doing so. For me, I was drawn to pink tourmaline, opal, peridot and garnet–all four of those gemstone spoke to me and I absolutely love the combination of them.

I think you’ll love this new collection from Paige Novick. Take a look at the photos shot by Lauren Newman Photography against Nashville’s newest mural duo, completed respectively by one east-coast and one west-coast artist.

You can shop my entire look below:

N14071-PT N14019-PT N13927-PT E13984-GN E14536-PT E14038-OP R14444-PT R14443-PT R14442-PD R13943-OP R13943-AM R13943-AM-PT R14056-OP E14450-PT

This sponsored blog post was brought to you in collaboration with Paige Novick.

Paige Novick

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Vegas Prep: Interview with Hannah of Diamondoodles

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Today’s Vegas Jewelry Week prep interview features Hannah of Diamondoodles, jewelry friend and creative genius. You may not know that I first met Hannah back when she was attending GIA in Carlsbad–I was there taking my 20 stone exam and she reached out to me to see if I’d be interested in speaking to a small group of students about what I do. We kept in touch to say the least (as I’m covered in sparkly stickers and pins by Diamondoodles) and it has been great to see her Diamondoodles evolve. If you want to see what I mean, check out this ancient feature I did of Hannah when she first started doodling with gems.

How many times have you attended Vegas jewelry week?

This will be my third year in Vegas for jewelry week.


Biggest tip for Vegas jewelry week you’d give your rookie self on the eve of your first time going to Vegas?

My trade show advice is: ALWAYS wear comfortable shoes. People tend to dress more formally at the Vegas jewelry shows, so there can be a temptation to put on stylish heels. I am telling you, it’s never worth it! I spend what feels like 32 hours each day on my feet in Vegas, so I would rather keep my feet happy than worry about sartorial critics.

Name five things you ALWAYS bring to Vegas Jewelry Week.

1. Big ol’ tote bag

2. External battery charger

Pro Tip: If you want the charger to actually make your life easier, recharge it every night. Otherwise, it’s just another piece of junk in your bag after day one.

3. Concealer – I don’t sleep a lot.

4Extra Lighting – Trade show lighting is notoriously difficult for photography, so I have taken to bringing my own extra lights to get crispy gemstone photos and make the jewelry pop.

Benjamin Guttery @ThirdCoastGems – I’ve literally never been to jewelry week without him <3

BONUS: During all my travels I carry a snack in my purse to ward off hanger.

One big difference from last year to this year?

I will be taking over the @AGTA_Gems social media during the AGTA show at Jewelry week this year.

Don’t worry folks, I will still be posting goodies from the Couture Show and AGTA on my @Diamondoodles account.

Favorite things about Vegas Jewelry Week.

The jewelry industry really embraces the work/play lifestyle. In Vegas that lifestyle gets exaggerated 10 fold. I’m exhausted after Jewelry Week, but it’s a blissful exhaustion from all the productivity and fun that I had.

Biggest pet peeve about Vegas Jewelry Week.

I never get to go to the pool!

Weirdest thing to happen to you during Vegas Jewelry Week in the past.

Isn’t there a quote about this… “What Hannah does in Vegas, stays in Vegas”

xoxoGemGossip

WANT MORE? Check out my coverage from last year

You can follow Hannah –> @Diamondoodles

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Jewels at my Doorstep: Alexis Kletjian Jewelry

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All the April showers have rained down on us all month long and I’m here waiting for the May flowers, which will hopefully be worth the wait! Spring is one of my most favorite times of the year; a time of rebirth, growth, freshness and strength. What better way than to capture all that in our latest Jewels at my Doorstep shoot because it is so fitting with the designer being featured–Alexis Kletjian. Her jewelry is created and designed with the intention of being a part of your every day wardrobe, being passed down, and becoming a part of your legacy. The word legacy is very important to Alexis–it is a word she often thinks of when celebrating milestones, both in life and online. Celebration often goes hand-in-hand with giving/receiving jewelry, and it is exactly that idea which Alexis feels her jewelry line lends itself perfectly with. She also celebrates online anytime her social media platforms hit a special milestone and she gives back by drawing names from anyone who has emailed her with their legacy story! Winner receives $1000 good toward a piece from the Alexis Kletjian collections.

A milestone like a birthday, anniversary or holiday are all ideal moments to share a piece of Alexis Kletjian jewelry–a shield pendant, a hexagon band, or any of her initial charms–there are so many great pieces. I was really excited to see her jewels, as I haven’t seen them in awhile. I also got to experience some never-before-seen pieces she has been busy cooking up! Like the emerald and diamond crossover ring and the opal lotus star pendant with one-of-a-kind boulder opals. Definitely some of my favorite pieces! We can’t forget the Retiarii earrings because those need their own special introduction. Glamorous, sleek and bold–shining bright with diamonds set in the “netting” of the design (a retiarii is an ancient gladiator net used to protect oneself in battle) and dangling with two specially cut chrysoberyls by Top Notch Faceting. These earrings can be customized, as Alexis also makes them in all gold, all diamonds, or all diamonds + moonstone. The bangles were beyond belief, as they came done in 18k gold with three different eternity style gemstone varieties: demantoid garnet, chrome diopside, and tanzanite. Lastly, we must discuss my obsession with these “crystal ball” looking rings because when I look into them, I can see my future. They are actually prehnite cabochons and although you might not have ever heard of that stone before, get familiar! Alexis just put it on the map.

Our shoot was set on a glorious spring morning in Nashville; our location being Belmont University–one of the prettiest schools I’ve ever been to. They are known for their lavish gardens, with over 14,000 tulips (imported from the Netherlands), and over 100 species of trees and shrubs. Efforts have been put in place to keep the campus classified as a tree sanctuary. The photos were shot by Lauren Newman Photography and we used as much of the gardens, plants, trees and flowers as possible in all the shots. We hope you enjoy!

Earrings:

18k yellow gold Retiarii earrings set with diamonds and dangling chrysoberyls cut by TopNotch Faceting

18k yellow gold mini star stud earrings set with diamonds

Bracelets:

18k yellow gold Oscar bangle set with demantoid garnets

18k yellow gold Oscar bangle set with chrome diopside

18k yellow gold Oscar bangle set with tanzanite

Necklaces:

14k yellow gold Lotus shield pendant set with tanzanite and diamonds

14k yellow gold Lucky star shield pendant set with an emerald

18k yellow gold Lotus star pendant set with boulder opals

Rings:

18k yellow gold prehnite cabochon signet rings, in two different sizes

14k yellow gold mini hexagon bands, one in emerald and one in diamonds

14k yellow gold hexagon bands, one in demantoid garnet and one in diamonds

14k yellow gold emerald and diamond crossover ring

Shop Now:

online at alexiskletjian.com OR email [email protected]

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This sponsored post was brought to you in collaboration with Alexis Kletjian Jewelry.

Alexis Kletjian Jewelry

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How 3 Nashville Entrepreneurs Style Their Dana Seng Jewelry

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The life of an entrepreneur: forever in motion, on the go, and fast-paced. Sometimes you need your jewelry to be that way too! I’m always on the hunt for something I know I can throw on and automatically look good, something I can style with a variety of different outfits, and something that is timeless and will withstand a hectic lifestyle. The piece of jewelry that does it for me is my Dana Seng birthstone initial charm necklace, without a doubt! It goes with just about anything…when I put it on I already feel put together…and the best part is that it was made for me! I picked out the letter I wanted and the gemstone I wanted–D for Danielle (my first name) and sapphire for my birthstone (and luckily blue is a color that goes great with almost my entire wardrobe).

Dana Seng Jewelry prides itself on creating jewelry that fits this exact remedy–for “every style” and for “every woman.” I thought it would be fun to see how three different women style their own Dana Seng Jewelry pieces, so I took three Nashville entrepreneurs (myself included) and without any direction, told everyone to style their piece with what fits their lifestyle and how it fits in their everyday look. It was so interesting to see how a simple initial gemstone necklace or ring could be worn in different ways, suit unique styles and become a staple to someone’s wardrobe. One thing is for sure, we all agreed how simple, yet statement-making our birthstone initial pieces are and how much they’ve become an everyday occurrence within our style.

Let’s find out more:

Dana Seng Jewelry | Gem Gossip Dana Seng Jewelry | Gem Gossip

Danielle

By day, I’m writing my blog Gem Gossip, editing photos, pulling ideas and planning my next move…by night, I’m cooking the latest Blue Apron, catching up on Shameless, playing with my dogs and most likely ripping out carpet somewhere in my house. Even if there are days where I don’t leave my office, I like to at least throw on a piece of jewelry that makes me feel good and oftentimes it is my Dana Seng Jewelry initial necklace. My style is casual, always pants (I’ve never been a dress-wearer, but I’m trying) and I love a good blouse, like the one I’m wearing. I mostly wear vintage or antique jewelry, and my initial necklace from Dana Seng fits in perfectly.

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Lauren

When she’s not busy building her photography empire, Lauren Newman, a Florida-born, California-dreaming entrepreneur is exploring Nashville, always on the lookout for new places to shoot. Photography is her passion and so is traveling. Her style is romantic with an edge, often pairing a pretty dress with a leather jacket. Her Dana Seng Jewelry is an initial birthstone ring–she chose an L for her first name, done in garnets for her birth month of January. It pairs perfectly with her other gold, delicate rings and is exactly her jewelry style. She likes wearing rings when she’s out on a photoshoot because every time she clicks the camera, they sparkle!

You can follow Lauren on Instagram here.

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Alyssa

Documenting her daily outfits and inspirations has been something that has come natural for Nashville fashion blogger Alyssa. She has been writing Dreaming Trees since 2014 where her creativity flows and her bohemian style is put front and center. Her Dana Seng birthstone initial charm necklace easily transitions from her nine to five day job, to her photoshoots she executes for her blog. She chose an A for her first name set with Peridot for her August birthday in a necklace. As you can see, mixing her initial necklace with her usual Southwestern silver rings and other delicate gold necklaces fits her style and she makes it her own! Whether Alyssa is wearing a vintage dress or a new trendy designer, her Dana Seng necklace can blend with either and easily layer with other jewelry.

You can follow Alyssa on Instagram here.

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All photos by Lauren Newman Photography.

This sponsored post was brought to you in collaboration with Dana Seng Jewelry.

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Gem Gossip Visits Sunday & Sunday Antiques, NE Ohio

Sunday & Sunday | Gem Gossip

A look into one of Sunday & Sunday Antiques’ ring boxes

Sunday & Sunday | Gem Gossip

Diamonds rings and pocket watch chains are just some of their specialties

Sunday & Sunday | Gem Gossip

You can shop these: turquoise, opal & garnet, opal cluster

Sunday & Sunday | Gem Gossip

You can shop these: Rhodolite garnet dangle, opal cluster, rhodolite and pearl dangle

Sunday & Sunday | Gem Gossip

Cameos are one of Carolyn’s most favorite kind of jewelry

Sunday & Sunday | Gem Gossip

This Topaz is beckoning you to dive in!

Sunday & Sunday | Gem Gossip

Lots of diamond rings and two bangles

Sunday & Sunday | Gem Gossip

You can shop these: opal & garnet, turquoise, opal cluster

Sunday & Sunday | Gem Gossip

Shop my necklaces here & here

Sunday & Sunday | Gem Gossip

Some of my personal favorites, all are available!

Sunday & Sunday | Gem Gossip

Where shall I begin???

Sunday & Sunday | Gem Gossip

Shop these from left to right: here, here, here, here

Sunday & Sunday | Gem Gossip

Just a cool cat cameo, shop him here

Sunday & Sunday | Gem Gossip

Love these three dainty necklaces, shop these here, here, here

Sunday & Sunday | Gem Gossip

One of the most intricate and fancy blackamoors I’ve ever seen!

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Sunday & Sunday has a great selection of signet rings

Sunday & Sunday | Gem Gossip

A diamond and sapphire Art Deco brooch/necklace pendant, so stunning!

Sunday & Sunday | Gem Gossip

A closer look into the ring box…

Sunday & Sunday | Gem Gossip

Which elongated diamond ring is your favorite?!

Sunday & Sunday | Gem Gossip

Love the variety of turquoise rings, shop here, here, here

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Shop the snake ring, synthetic ruby navette, lava cameo

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Shop the onyx & diamond, blue wedgwood

Sunday & Sunday | Gem Gossip

Putting Ohio on the Jewelry Road Trip map was a goal of mine for this year, and I’m so happy that it started out with an adventurous and jewel-filled excursion to the Northeastern portion of this great state. Carolyn & Ed are a husband and wife dream team that are known as Sunday & Sunday Antiques. With nearly 35 years in the antique business, they are ones you’ll want to bookmark and constantly check their inventory, because with their experience, collectors’ eye and connections, they find some amazing pieces. For me, it all started when I first connected with Carolyn a couple Decembers ago. I stumbled upon an onyx ring with tri-colored gold details from the 1920s and had to have it. I usually discover virtual shops and jewelry to buy via Instagram, and this was an Etsy-browse find–so I made sure to encourage Sunday & Sunday Antiques to join Instagram! A few years later, Carolyn has been hooked since the day she joined and boasts over 31k followers.

I knew visiting with Sunday & Sunday Antiques was going to be fun–lots of inventory (with the best part being that most of it is actually listed, ready to purchase), lots of laughs, and lots of stories. Growing up, Carolyn had always been attracted to shiny things and she even worked at a jewelry store briefly before meeting her sparkliest treasure–her husband Ed! He had grown up in the business, having his dad as his apprentice, learning how to fix and restore watches, as well as repairing jewelry since he was a teenager. While most kids were out running around causing chaos, Ed was tinkering at flea markets and finding things that caught his eye. Once Carolyn & Ed were married, they formed Sunday & Sunday Antiques and set up at antique shows all across the US. They would travel all around, buying and selling, making memories and friends along the way.

Carolyn made a really smart move by being an early adopter of the Internet. In the antique jewelry world, 8-10 years ago NO ONE was really on the world wide web–only a few big names that have continued to lead the pack had a website, if anything. Sunday & Sunday is a proud member of Ruby Lane, with a platinum status since joining in 2000. They also are on Etsy, which they joined in early 2009. The husband and wife duo complement each other in terms of putting their strengths to work to run their online antique business. Carolyn has got the photography down to a science, with a position-shoot-next method that will turn heads. She also is in charge of listing, answering emails, shipping and appraising. Ed does a lot of the buying and meticulously restores and checks each piece before listing. He has a knack for perfection and in a business like this, customers appreciate that. Transitioning their business from traveling shows to strictly online-only has been a great leap of faith, but one they are enjoying to the fullest and very thankful for every step of the way. And don’t mention the word retirement to either of them–antiques are a way of life!

The passion that both Ed & Carolyn have for antiques and antique jewelry resonates throughout every part of their life. It was awesome to connect with such great people and get an inside look into their world. I hope you’ve enjoyed seeing it as well through my eyes and be sure to check out more from Sunday & Sunday Antiques around the web:

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Jewels at my Doorstep: MATEO New York

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Valentine’s Day Picks from KAVADOR

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Launched in 2015, Kavador was created with a main goal in mind: to dig into the vaults of jewelry stores around the country and give these hidden jewels their time to shine online! Jennie Pastor, CEO and Founder of Kavador, and myself have a few things in common. One of them being that we both realize there are so many amazing pieces of jewelry out there belonging to smaller, independent jewelers that don’t have the means to promote their inventory online. Websites are expensive and having one that is fully functional with e-commerce capability is often way over a jewelry store owner’s head. Just as I like to travel the US, visiting jewelry stores to showcase all that is out there, Kavador does as well! Only they have a whole team dedicated to curating items they find and listing them online, available for purchase. Kavador has quickly become a growing marketplace for stores to sell their pieces and for jewelry lovers to frequent often to find new treasures. And if you glance at their inventory, you’ll recognize right away how this website needs to be on your radar and checked regularly! Their SOLD gallery is fun to look at as well, although it is slightly sad because they’ve already found their forever home.

I’m so excited to partner with Kavador–not only have I gotten the chance to learn more about this amazing company and speak with Jennie (interview below) but I also got to curate my own favorites just in time for Valentine’s Day. I’ve also got a special treat for everyone–have $150 credit on me! Have fun exploring the vaults of Kavador and use code GEMGOSSIP150 from now until the end of February for your $150 credit.

As a kid, I have always been attracted to glitter and sparkle – I made my own accessories, tinkered with colorful nails and clothes and hair… No surprise then that I married into a family of jewelers and gemologists!

My family has been in the fine jewelry business for over 40 years, owning and operating independent retail jewelry stores and developing relationships with jewelry lovers and buyers as they select and maintain jewelry for generations. I’ve personally watched how dramatically the industry has changed in the last decade, specifically the challenges faced by independent local retailers in the face of changing consumer buying patterns and reduced in-store foot traffic.

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What is the Best Gem Show in Tucson? AGTA GemFair, A Must See!

AGTA | Gem Gossip

Outside of AGTA Gem Fair where you can pull up and valet your car–my parking skills thinks this is a great idea

AGTA | Gem Gossip

Oh my opals! From Exhibitor Only Beads based out of Atlanta

AGTA | Gem Gossip

Freaked for this huge yellow sapphire from Mayer & Watt

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Both photos above were found at Under the Crown Jewelry — the carved scarab moonstone struck a cord with me and I loved learning about their Crown Jubilee faceted diamonds, their trademarked diamond cut which is fashioned from an Old Mine or Old European cut diamond. There are two sets of crown facets and two sets of pavilion facets. It’s the only diamond that has the crown and pavilion in perfect harmony!

AGTA | Gem Gossip

The view above–AGTA is huge, with over 300+ exhibitors, you truly need AT LEAST two days to cover the show–for me I took two days, plus a third day to come back to buy some things that kept haunting me.

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These types of set ups lead to a treasure hunt unlike any other! Whether you have a piece of jewelry in mind you’re designing or just let yourself gravitate toward certain stones…it is a fun experience!

AGTA | Gem Gossip

If I want to see the cream of the crop, I visit Omi Prive where I got to try on incredible sapphires, emerald, zircon and tsavorites. Amazing!

AGTA | Gem Gossip

I loved the concept that Pala International devised with these “Collectors Sets” of gems–each a unique assortment of gemstones, perfect for a collector or connoisseur.

AGTA | Gem Gossip

Gold rush has come over the AGTA Gem Fair! Lots of vintage goodies from Excalibur Jewelry

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Left: a yummy watermelon tourmaline from Kimberly Collins Gems

Right: an insanely perfect specimen of chrysocolla from Rare Earth Mining Co.

AGTA | Gem Gossip

Seriously enchanted by these kite-shaped emeralds from Manak–these need to be rings ASAP!

AGTA | Gem Gossip

Just browsing the many aisles upon aisles of gems, jewels, and treasures at AGTA.

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Left: more watermelon tourmaline and Right: some insane opals from exhibitor Robert Shapiro

AGTA | Gem Gossip

No caption needed–you may be already able to tell these insane gems and rings are Omi Prive.

AGTA | Gem Gossip

Opals of different patterns and translucency all in one display! These are from Joel Price Inc.

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More favorite finds: the two inlay stone pieces are from Rare Earth Mining Co. and I think they are my favorites of the entire Tucson trip! Left shows more opals, which I loved this unique display–really showed off each one individually.

AGTA | Gem Gossip

Some incredible rings from Excalibur Jewelry, spanning all different ages and styles.

AGTA | Gem Gossip

Loved learning about sunstones from Desert Sun Mining & Gems–each one is mined in Oregon (I even have a map and dvd to learn even more)!

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As you may have guessed, I spent some serious time at the Excalibur booth, just because antique jewelry is my main love. All of these rings are special in their own way and I just loved this diamond bow necklace featuring a giant emerald cut emerald!

AGTA | Gem Gossip

One of the “Collectors’ Sets” from Pala International–love the variety of shapes, sizes and varieties of gems.

AGTA | Gem Gossip

Pairing gemstones is quite the task–these gemstone pairs from Kimberly Collins Gems give any jeweler or designer so many options!

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Left: this huge opal lay on an exhibitor’s table with a sign that read “please touch, please take my photo” Right: colorful earrings from Campbellian Collection–can you spot the mismatched pairs?!

AGTA | Gem Gossip

I also loved these rings from Campbellian Collection–from the bright colors to the unique designs, so good!

AGTA | Gem Gossip

Some gemstones cut by the master Clay Zava featured here–including the snowcone cut which is slightly out of focus on the bottom.

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Are you planning your trip for next year yet?? I feel like by now you might be!

AGTA | Gem Gossip

Of course Mayer & Watt would have some insane trapiche emeralds–what amazing earrings would these make?!

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Left: myself with the very talented Clay Zava of Zava Mastercuts, Right: Mayer & Watt was proud to present this incredible 190 ct aquarmarine sculpture with under-the-sea motifs like an octopus and other sea creatures carved into the piece. It is called “Love at First Sight” and was created by Susan Allen & Michael Cristie. Also included in the piece is a 470 c. chrysoprase, a 10.3 mm Tahitian pearl and 0.63 ctw of diamonds in 18k yellow gold.

AGTA | Gem Gossip

From Lightning Ridge mine in Australia, this incredible opal featured at exhibitor Joel Price at AGTA.

I haven’t made the journey out to the desert for the Tucson Gem Shows in five years! Can you believe it?! I’m usually focused on the Miami Antique Show and for the first time in years, the two shows don’t overlap as much as they usually do–that makes me very happy and also very travel worn, but I’m up for the challenge!

The AGTA Gem Fair has been happening since 1981 and is a tradeshow that is open to wholesale only, where they cater to those stores, designers and clients who are discerning, looking to find the best jewelry, gemstones, and so much more. There are several aspects about AGTA that sets it apart from other gem shows in Tucson during this week, and when attending your first AGTA Gem Fair like myself, you quickly learn and take notice! This year’s show spanned from January 31st-February 5th, at the Tucson Convention Center–a glorious facility with all the necessary features for a large tradeshow. A huge plus for AGTA show-attendees is the fact that you can shop and buy with confidence knowing each exhibitor is a Member of the AGTA. Every exhibitor is a United States or Canada-based professional, who adhere to a rigorous code of ethics. Quality, value and selection–all high standards of AGTA, providing sources you can trust.

Other great features include valet parking–which my rental car would like to personally thank AGTA for this, as I nicked my car a few times trying to parallel park in Tucson. Good times. Also, the variety of food trucks outside the show was really cool! We all have been there before–super hungry during a tradeshow with limited options for dining. This was such a neat way to remedy hunger and also be on trend–because everyone loves a food truck! And other perks including some obvious-yet-vital things like air conditioning! Yes, the desert gets toasty in late January/early February, and with most shows outdoors in the sun, we sometimes forget how nice an indoor, air conditioned show can be!

My first day at the show, I just come off a four hour plane ride + two hour car drive, so I knew exactly where to head on the show floor–the antique jewelry vendors!! I was pleasantly surprised to find that there were actually a few and they each easily gave me life. I enjoyed oogling over Excalibur’s jewels and Under the Crown’s diamonds, of course learning a thing or two, as I always do from my antique friends. I may or may not have bought something amazing from Excalibur on day three–just because I couldn’t stop thinking about it, and although the piece was supposed to be for a client of mine, I’m 89% sure I’m now keeping it for myself. Oh lord, I need help.

Day two of the AGTA show included exploring every aisle and seeing what I could find! Certain gemstones caught my attention–chrysocolla, sunstones, insane opals, fancy kite-shapes, etc. I was mesmerized by everything from Rare Earth Mining Co. and died a little when I saw some of the inlay pieces. Every single booth had something unique and if I had LOTS of money to spend, I would buy one thing from each exhibitor, most definitely. I remember someone saying that the people roaming the aisles is like a Who’s Who among jewelry designers, and you’ll likely get star-struck on many occasions. This was totally true! Running into some of my favorite designers was definitely a perk of attending the show and seeing each one in his or her own element, focusing in on designing and finding the right stones was fun.

My last day in Tucson was supposed to be roaming the highway shows and I actually ended up finding myself back at AGTA! There were several pieces that kept haunting me and I knew I had to come back to make them my own. I also wanted to spend some time at the Mayer & Watt booth because not only are Simon’s gems incredible but he always has a keen sense on the gem industry and what is currently going on. I also am a big fan of his app–called Mayer & Watt–if you download it, you will see an entire database of gems! Both inventory and sold items are pictured, along with a Gemipedia, which gives you LOTS of information about each stone. The app is fun to go through and also done really well, most importantly the photography is gorgeous! So you must download it when you get the chance!!

I know many of you loved seeing my updates from Tucson and are wanting to plan ahead for next year already! Well you’re in luck, AGTA already has announced next year’s dates–so put January 30th-February 4th, 2018 in your calendar! I know I already am counting down the days (and saving my money lol)!

What a fun trip this has been–special shoutout to Abby of @nomadgold for being my sidekick, helping me with photography and convincing one another to YES buy that, definitely! Also thank you to AGTA for providing accommodations while in Tucson.

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Jewelry Marketing 101: What’s NOT Working

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So you’re the creative type…or the type that has a unique eye. You’re a jewelry designer, an antique jewelry seller, or someone that has jewelry ready to sell. Jewelry marketing is a whole different realm of what most would consider typical jewelry business tasks. It is something I never thought I would be able to give my opinion on, but I can because I’ve lived it and found myself in this sector of the business more than I realized. I’m trying to break down my tips into simple steps anyone can take, whether you’re a veteran in this business and want to try something new or if you just graduated from a trade school with a jewelry collection on the horizon. So here is my list of ways you can market your brand or your jewelry line, with an emphasis on things that also DON’T work!

1. Photography is everything! Invest in a good camera or better yet, someone that is a photographer with jewelry or product photography as their specialty. If you ask anyone, they will tell you–jewelry is so hard to photograph! And they’re right.

Good photos may be a key aspect to showing off jewelry and that isn’t groundbreaking news. But what I’m about to say next might be: don’t use photos that are highly photoshopped or unrealistic. As a consumer, we want to see the actual piece of jewelry in a real setting–make it relatable, attainable. I don’t want to see an overphotoshopped model wearing jewelry in a posed setting with a fake smile. I want to see real women wearing jewelry in their everyday lives. Editorial shoots are cool, but just don’t overphotoshop.

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2. Social media platforms are SO important. Set yours up to look professional, concise and engaging. You want someone to look at your page and become interested. Grab their attention. Something that is quite popular right now is having a condensed, clean look that all flows together. Basically, a uniform and on-brand look. Every picture fits with your brand and is professionally executed.

This sounds all good, but I’m actually going to tell you the opposite. I like when jewelry brands mix things up, keep me on my toes and post photos that are off-the-cusp. Keep me INTERESTED. Uniform branding is often BORING. For example, here’s what not to do: first post is a high res image of a ring, next photo is a quote, next photo is the jewelry worn on a model, next image is a bunch of flowers, and then it repeats without missing a step. Nothing random ever thrown in the mix. Don’t do that!

I’ve asked Brooke of Arrow & Anchor Antiques, which boasts nearly 18k followers on Instagram with only 550 posts ever, what her opinion on the matter is…she says,“I am hesitant to have a uniform branding for my company. My aesthetic is my brand and it’s all over the place. I dig that. It may not appeal to the masses, but is that really my target audience? I’m selling one-of-a-kind vintage and antique pieces that might be better sold in an intimate setting like a trunk show or private sale.”

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I’m a Starling Darling!

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