Why Slowly Opening Jewelry Boxes is Instagram’s Latest Rage

Late Victorian Half-Hoop ring in yellow gold featuring 4 of the chunkiest & juicy Old Mine Cut Diamonds weighing 2.58 Cts. in total. • ?For any inquiries please DM or email [email protected] . . . #plattboutiquejewelry #showmeyourrings #victorian #victorianjewelry #victorianring #antiquering #vintage #vintagejewelry #vintagering #engagementring #oldminecut #oldcut #diamond #bridetobe #love #LA #vintageboutique

A post shared by Larry Platt (@plattboutiquejewelry) on Aug 25, 2017 at 10:26pm PDT

There’s always trends on Instagram. Remember when all those filters were completely necessary to add to your blurry iPhone 3 photo before posting? Then the thick, heavy white borders were very popular a few years ago. Now with Instagram Stories, I feel people are posting less on their feed (at least less unnecessary photos) and opting for a quick shot or video posted in their Story. A consistent “aesthetic” has taken over as the it-word of the time, making each post highly thought out and carefully curated. Some people love this, some people hate it. But whatever your feelings are toward this highly obsessed about app, one thing is for sure: it just keeps getting popular.

In our jewelry community on Instagram, there’s one obvious kind of post that has been sweeping everyone off their feet and giving mini heart attacks to jewelry lovers nationwide. I’m talking about the videos where someone opens up a jewelry box ever so suspensefully and ever so slowly, for a BIG REVEAL. I really don’t know who or what started this; it is hard to trace back to a particular person. I feel like Larry of Platt Boutique Jewelry has definitely been doing it the longest and has made an impact because he quite often uses this tactic in his daily postings! Larry says, “When I meet people who follow me, they say they always look forward to seeing a box video because they know it’s going to be something special.” He also states that his clients love how natural the videos feel–the item in the jewelry box is glittering away in the sunshine, untouched by photo editing and as real as it gets!

The video below is one of Larry’s all-time record holding posts, clocking in at over 98k views! This proves my inclination of how easily these types of posts can quickly become viral, which this post did just that!

Edwardian era 5-Stone Old Mine Cut Diamond #ring is boxed up and ready to go to NYC with me where it will be hand delivered to its new owner. . If you’d like to see more antique & vintage rings then come say hello to me + @thekitvintage this Saturday & Sunday @acurrentaffair vintage show in Brooklyns @industrycity . . #plattboutiquejewelry #showmeyourrings #sold #specialdelivery #nyc #brooklyn #vintage . . @nattyplatt @blanconewyork @laurelstearns @arrowandanchorantiques @circa1700

A post shared by Larry Platt (@plattboutiquejewelry) on Oct 5, 2016 at 9:35pm PDT

Others have joined in on this trend, creating some gorgeous videos of jewels being revealed by opening a box. If I had to guess why this trend is so popular, I would say that it easily resonates with people because it is almost as if they are opening the box themselves, envisioning this as a beautiful gift they are receiving. The suspense factor also plays an important part in why this is trending on Instagram.

Another antique jewelry dealer that has taken part in posting “unboxing” videos is Ismael Khan of Ishy Antiques. He is based in London and finds that these types of videos perform well for his Instagram too. Ishy says, “I’ve done five box opening videos and all five are in my overall top twenty ‘posts’ based on impressions, insights and likes for the past year. My 2 most liked posts are box openings.” If that is not clear evidence to how impactful these kinds of posts are, I don’t know what is! He also adds, “From a social media growth point of view, I believe these types of posts are popular because people have to wait to see what’s inside the box which registers views and impressions, and therefore increases engagement.”

Standing in the yogurt aisle at the supermarket filming jewellery ? This 18ct gold Art Deco onyx and diamond ring is new in today. Wouldn't it make an amazing engagement ring? UK K (US 5 1/8) and sizeable. Please DM for more information #IshyAntiques

A post shared by Ismael K (@ishyantiques) on

So the next time you’re stumped over what to post on Instagram, try your hand at the big box reveal! I’d like to recommend practicing opening the box a few times while filming FIRST before you film and post immediately. I’ve seen a few FAILS that were posted on Instagram and not done in the best way. I won’t give any examples because that would be quite rude, but I’m sure we’ve all seen them! You can even ask a friend to film while you use both hands to open the box OR get a tripod for steady filming. Not everyone has coordination and that’s ok! There’s ways of going about to help with that!

That’s what I did with the video below–I set up my camera on a tripod so I could use both hands. That seemed to work better for me at least. Another necessary part to this is getting some interesting antique boxes! I’ve seen these become quite scarce lately, but there’s always some on Instagram and eBay, although some are priced high because the seller knows how rare they’ve become! I found the hot pink one in my video below at a random antique shop in Kentucky. Talk about getting lucky in Kentucky! Always have your eyes peeled!

If you want to look down at the prettiest ring you’ve ever seen sitting on your finger, say no more. This babe is available — priced at $3200 ♥️??? Details over at @shopgemgossip

A post shared by GEM GOSSIP™ (@gemgossip) on Sep 20, 2017 at 3:28pm PDT

Have you seen this BOX REVEAL trend on your feed? Let us know a seller who does this that you enjoy watching in the comments section, I’d love to see!

xoxoGemGossip

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Newest Finds from Your Jewelry Finder, June 2017 Edition

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This time of year always seems to provoke a sense of “out with the old, and in with the new!” And by that I don’t mean throw out your antique jewelry and swap it for modern pieces–I mean to take into consideration some of my Spring Cleaning your Jewelry Box suggestions and buy some pieces that really count! Rings that make your jaw drop, necklaces and pendants that make your heart flutter, bracelets that make you feel warm inside and earrings that you know will look amazing on you–that’s what we all need! It seems that Ashley of Jewelry Finds® is not short on remarkable pieces of jewelry. She makes it her mission to bring her customers new acquisitions and is dedicated to working long days and nights to get them up on her website for you! That’s why we’ve teamed up to bring you a monthly digest of all her latest finds, to keep you in the loop and up-to-date. We don’t want you to miss a “piece of a lifetime” or something that you “should’ve, would’ve, could’ve” because as jewelry collectors, we know that happens far too often! So whether you check GemGossip.com religiously or have signed up for our newsletter, be on the lookout for our monthly “new arrivals” post from Jewelry Finds! ® — Something Old. Something New. Something You™

Jewelry Finds | Gem Gossip Jewelry Finds | Gem Gossip

Left photo:

18k rose yellow gold Victorian 1890’s Blue Sapphire & Old Mine Cut Diamond Bypass Ring, Price: $2,999

14k yellow gold Victorian Sapphire Circa 1880’s Natural Violet Blue Cushion Sapphire Old European Cut Diamond Halo Ring, Price: $3,999

Platinum Antique Sapphire Diamond Circa 1915 Filigree Old European Cut Halo Ring, Price: $7,999

Platinum Art Deco Circa 1930’s Vintage 1.72ct t.w. Old Mine Cut Diamond Engagement Ring, Price: $6,500

Platinum Art Deco 1.63ct t.w. Circa 1930’s Vintage Old European Cut Diamond Engagement Ring, Price: $7,450

14k yellow gold Vintage Yellow Sapphire Circa 1940’s Retro Natural Yellow Sapphire & Diamond Ring, Price: $7,500

Emerald and diamond dinner ring, reserved please inquire, [email protected]

Platinum Art Deco Emerald Engagement Circa 1930’s Vintage 2.53ct t.w. Old Diamond Halo Ring, Price: $4,400

18k yellow gold Vintage Estate 1950’s Cornflower Blue Sapphire Asscher Diamond Halo Ring, Price: $5,999

Right photo:

top bracelet is reserved please inquire, [email protected]

14k yellow gold Art Deco Bracelet Peridot Lattice Bangle Filigree Circa 1930’s Hinged Bangle, Price: $1,450

18k & 14k yellow gold Antique Art Nouveau 2.71ct t.w. Sapphire Rose Cut Diamond Hinged Bangle, Price: $4,999

Platinum Art Deco Diamond Bracelet Circa 1930’s Old Antique Cut Diamond Filigree Geometrical Tennis Bracelet, Price: $8,999

Platinum, 14k yellow gold Antique Edwardian 1920’s Old European Cut Rose Cut Diamond Filigree Heavy Bracelet, Price: $4,499

Jewelry Finds | Gem Gossip Jewelry Finds | Gem Gossip

Left photo:

Platinum & 18k Large Antique 1900’s 2.95ct t.w. Antique Cut Diamond Bow Necklace, Price: $6,250

14k white gold Vintage 1940’s 12.80ct t.w. Early Retro Persian Turquoise & Transitional Round Brilliant Cut Diamond Pendant Necklace, Price: $5,999

14k & silver Antique Victorian 1880’s Old Mine Cut Diamond Pendant, Price: $4,200

Platinum & 14k white gold Estate Large 5.60ct t.w. Solid Black Opal & Diamonds By The Yard Necklace, Price: $4,999

Emerald cut diamond necklace, reserved please inquire, [email protected]

14k white gold Vintage Art Deco Circa 1930’s Filigree Carved Crystal Old European Cut Diamond Pendant, Price: $799

18k white gold Vintage Aquamarine Diamond Pendant Circa 1970’s Aquamarine Pear Shape Diamond Necklace, Price: $3,800

Right photo:

Platinum Edwardian 1920’s Cultured Pearl & Old European Cut Diamond Ring, Price: $1,899

Platinum, 14k gold Art Deco Double Diamond Ring Circa 1930’s 1.28ct t.w. Old European Cut Diamond Ring, Price: $5,500

Platinum Vintage 8.46ct t.w. Emerald Cut Aquamarine Ring Circa 1940’s Diamond Ring, Price: $3,999

onyx ring, reserved please inquire [email protected]

18k white gold Art Deco Vintage 1930’s Aquamarine Diamond Ring, Price: $1,199

Platinum & 18k Edwardian Diamond Navette Ring Circa 1915 Blue Lab Sapphires & Old Rose Cut Diamonds, Price: $1,995

Jewelry Finds | Gem Gossip Jewelry Finds | Gem Gossip

Left photo:

14k yellow gold Victorian Sapphire Ring Circa 1880’s Natural Violet Blue Cushion Sapphire Old European Cut Diamond Halo Ring, Price: $3,999

14k yellow gold & platinum Vintage 5.60ct t.w. Emerald Cut Amethyst Circa 1940’s Jones & Woodland Ring, Price: $1,599

14k yellow gold Victorian Enormous 7.03ct 12mm Cabochon Moonstone Ring, Price: $2,999

18k yellow gold Unique Rose Cut Ring Pave’ Diamond Serpent Wrap Cocktail Unique Statement Ring, Price: $5,999

18k yellow gold Vintage Art Deco 1930’s Old European Cut Diamond Milgrain Navette Cocktail Ring, Price: $3,999

14k yellow gold, silver Antique Art Nouveau Peridot Old Mine Cut Diamond Ring Circa 1900’s Floral Statement Ring, Price: $4,400

Opal ring reserved please inquire, [email protected]

Right photo:

Platinum Art Deco Old European Cut Diamond Sapphire Chandelier Earrings, Price: $15,000

Vintage Diamond Art Deco Earrings Circa 1930’s Filigree Old European Cut Single Cut Diamond Chandelier, Price: $4,500

18k yellow gold Estate Large Clover Shaped Multi Colored Cabochon Pink & Green Tourmaline Diamond Chandelier Earrings, Price: $3,500

Platinum, 18k gold Vintage 4.15ct t.w. Art Deco Emerald Diamond Earrings Circa 1930’s Chandelier Earrings, Price: $9,950

Jewelry Finds | Gem Gossip Jewelry Finds | Gem Gossip

Left photo:

first two necklaces reserved, please inquire [email protected]

18k yellow gold Vintage H.Stern Estate 1980’s Aquamarine Diamond Pendant, Price: $4,200

Art Nouveau 1900’s Antique Old Rose Mine Cut Diamond 18k Yellow Gold Platinum Locket, Price: $2,000

Platinum & 14k Edwardian Vintage .75ct t.w. Circa 1920’s Old European Cut & Rose Cut Diamond Star Motif Pendant, Price: $2,999

Right photo:

Art Deco Wedding Band Platinum Three Stone Baguette Diamond 1930’s Stacking Ring, Price: $995

Platinum Vintage Diamond Wedding 1940’s Seven 7 Stone Diamond Wedding Band, Price: $699

18k white gold Art Deco 1930’s 0.20ct t.w. Ten Diamond Vintage Wedding Band, Price: $599

Platinum Art Deco Circa 1930’s 1.16ct t.w. Old European Cut Diamond Filigree Ring, Price: $3,499

Platinum Antique Diamond Filigree Engraved Wedding Band Circa 1920’s 8 Stone Single Cut Bead Set, Price: $1,350

18k yellow gold Antique Circa 1890’s Victorian 5 Stone Opal Old Mine Cut Diamond Ring, Price: $1,850

18k yellow gold Art Deco Five Stone Wedding Band Circa 1930’s, Price: $2,600

>> Need to see any of these pieces in a video? Check out Jewelry Finds Youtube channel for 360 views!


This sponsored post was brought to you in collaboration with Jewelry Finds. ®

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Gem Gossip Visits Gold Hatpin in Chicago, IL

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Just as many would associate deep dish pizza with Chicago, I like to associate Gold Hatpin as the windy city staple which abundantly feeds my sparkle appetite. A literal hidden gem–the store is tucked away in the back of an antique shop–owner Diane Richardson has been in business for over 30 years. I’ve been visiting Diane every time I’d attend the Vegas or Miami antique shows, as she has continually set up at both, including the Baltimore show which I have yet to see (which she won’t be attending this year). What is fun about her store in Oak Park is that her entire inventory is there–so you’ll see way more jewelry when you visit her in Chicago than seeing her at a show!

Jewelry slowly came into Diane’s life and antique jewelry became her passion overtime. Although not her main path in the beginning, she ultimately was destined for a life of learning, treasure hunting, dealing and showcasing antique jewelry, all of which her lifelong clients know her for and love her for. Piece by piece things came together–from her love of colorful fabrics from Home Economics studies, to an interest in archaeology and antiques, to a deep connection with a sentimental heirloom that had ties to the California Gold Rush, a topic she had coincidently just learned about in school at the time, everything fell into place.

The Gold Hatpin stands out to me as a shop you cannot miss for several reasons. One is its treasure hunting vibe–what I mean by this is it has a very large amount of inventory, which you could look at for hours, leave for lunch, and then come back again and still see “new” things you missed the first time around. Another reason, and one of the most important–Diane’s amazing prices. If this shop were in LA or NYC everything would be at least double the price. I like buying from shop owners that are fair and reasonable, two things which Diane gets gold stars for. Other qualities include trustworthiness, sweetness & kindness, and always fun to talk to! I also am continually stunned by the variety of jewelry that Gold Hatpin has–from rare Georgian pieces, to sentimental Victorian items, sparkly Art Deco engagement rings, a large assortment of wedding bands, unique mid-century jewels, and even some modern pieces. I tell people, no matter what era of jewelry you’re into or if you’re hunting for something very specific, chances are, if you visit Diane at her store or at a show you won’t leave empty-handed!

Speaking of not leaving empty-handed, I found a very unique turquoise ring while on my visit to Gold Hatpin that had to come home with me! It’s in a few of the photos above–I couldn’t resist the unusual coloring of the turquoise (it has a yellow-blue color) and also a long engraving on the inside, behind the stone not on the shank. The engraving reads, “Cherished Memories 17 Aug 1918 Eddie to Cal” Can’t leave something that special behind! I also had serious contemplations with A LOT of the jewelry I featured above–so if you’re feeling the same way, feel free to call Diane to ask about a piece at 708-445-0610 or go to www.goldhatpin.com (you can send one of the photos from above of any of the things you’re interested in).

Some of my favorite pieces from Diane’s current inventory include the carved lapis necklace and earrings set from the 1940s (the necklace clasp is also a piece of carved lapis), and the onyx and rock crystal chandelier style earrings made in Italy and done in 18k white gold. I could have played with just the rings for hours and hours. Like the coral and onyx bypass ring is such a cool piece and it sure is photogenic! The lapis ring selection was plentiful–a gemstone that I seem to gravitate toward and really love. I also wear a lot of black and onyx is one gemstone I can’t seem to get enough of–when I saw that geometric shaped, calibre-cut onyx ring I immediately knew it was something special! That ring belongs in an eclectic collection, for sure! The serpent necklace, the amethyst Erté ring, the diamond navette rings…my wish list goes on and on.

Next time you are in the Chicago area, make certain you set aside some time to visit Gold Hatpin. You won’t be disappointed!