One to Follow: @newtwiststore

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I’ve been noticing more and more jewelry stores across the US starting to focus solely on social media, a category of business that once was not thought of as being serious, let alone needing a full-time, specialized department for it. But now more than ever, with brick & mortar stores closing regularly, it is those stores that are developing their Instagram pages, revamping websites, setting up e-commerce shops, as well as holding down their brick & mortar stores, that are rising above the rest and doing better than ever!

NewTw!st has done just that and more! Their website has been recently redesigned, giving it a user-friendly experience with lots of dynamic photos of product, and they’ve taken on their Instagram account full-force by having the most colorful, stop-in-your-tracks photographs. NewTw!st carries some unique designer jewelry and I love how the photos capture the personality of each piece in the way that it deserves. Playful earrings spread out in an almost delicious way, ring stacks that are well thought out, jewelry groupings that are color-coded and pleasing to the eye…their expertise in merchandising reaches far beyond an in-store jewelry display.

I’m hoping to get a chance to visit NewTw!st in person–located in Eugene, Oregon up in the Pacific Northwest. Hopefully soon enough! In the meantime, you’ll be like me and totally enjoy following on Instagram

Click here to follow NewTw!st on Instagram.

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One to Follow: @MelanieCaseyJewelry

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Melanie Casey Fine Jewelry has been lighting up Instagram since posting their gorgeous, eco-friendly pieces of jewelry. With stacks and stacks of delicate bands and gemstone rings, each photo immediately went “viral” earning thousands of likes. I was thankful to collaborate with Melanie Casey and helping her promote her brand.

This year is special for Melanie Casey Fine Jewelry because in 2017 they are opening their doors of their North Boston showroom for appointments. If you’re looking for an heirloom quality piece of jewelry that will make your heart flutter for years and years, stop by the Melanie Casey showroom–just a 30 minute drive outside of Boston–and pick your jewels in person. I recommend this way of shopping because you will be able to try-on everything and create your own stacking story. The collection complements and builds upon itself, so the more the merrier.

Jewelry started out as a side hobby for Melanie Casey–an activity where she could use her hands and be creative, with her background in a not-so-creative field of Finance. We are all grateful she made the leap to full-time jewelry designer, boasting a growing team of creatives with everything done in-house. I hope to visit sometime this year and bring my lovely readers an inside look! Stay tuned!

Click here to follow Melanie Casey on Instagram.

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One to Follow: @Walters_Faith

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Walters Faith Jewelry has been creating a buzz since launching in 2013. They’ve captured an audience that needed jewelry badly, and that audience happens to be the unisex crowd. Now more than ever, unisex jewelry is on the rise and Walters Faith has created lots of options of hefty, handcrafted pieces. From their wide, ridged bands in multiple gold colors, to their links and hexagonal motif, all pieces are architecturally pleasing and staples in so many wardrobes.

Their latest venture is a collaboration with Olivia Chantecaille, launching a capsule collection of diamond, sapphire and amethyst pendant necklaces inspired by the elegance and luxury of beauty compacts. The collaboration between jewelry designers and beauty guru brings two worlds together that usually are very separate, and the end results are beautiful! That’s why Walters Faith is this month’s One To Follow!

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One to Follow: @DanaRebecca

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Dana Rebecca Designs is a Chicago-based jewelry company founded by Dana Gordon who has diamonds in her DNA! She is third-generation jewelry industry raised and can boast that she launched her first collection at the age of 16. I absolutely love that! It was May of 2007 when Dana Rebecca Designs officially came on to the jewelry scene, and since then these designs have been on hundreds of magazine covers, coveted by lots of celebrities, and built up a large following on social media. I’ve partnered with the company to bring their gorgeous designs to your heart-emoji eyes every month for the past six months and have loved my audience’s response.

The overall consensus–you love Dana Rebecca Designs! And so do we! Every stackable ring, every trend-worthy earring, long necklace layers and everything in between! I also love the fact that each piece is named after someone important and special in Dana’s life…if you look online you can see rings named, “Rochelle Jo” and “Cynthia Rose.” Love that aspect. That’s why she is featured as our One To Follow, so make sure you’re following if you haven’t already.

Click here to follow Dana Rebecca on Instagram.

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