TrueFacet is the perfect online destination for any jewelry collector like myself, whether you’re someone looking to purchase a gift, someone new to jewelry and don’t know where to begin, or even the best, seasoned jewelry expert–hundreds of pages of new and preowned jewelry await! This authentic pre-loved jewelry marketplace was first introduced to the world back in May of 2014, and has already served tens of thousands of customers who logged in and clicked “add to cart” with 100% piece of mind knowing TrueFacet‘s integrity and focus on authenticity. Every item is authenticated and priced at the best value. True to its brand, I’ve browsed their pages multiple times (with no end in sight as their inventory clocks in at around 40,000 items!!) and have found so many amazing pieces I’d love to add to my personal collection. And pricing is two thumbs up from me!
I wanted to know more about this buyer/seller online haven–who was the force behind such a grand marketplace? I had to find out! CEO of TrueFacet, Tirath Kamdar was gracious enough to answer all my questions, enjoy!
Since Valentine’s Day happens to be our second largest holiday, we recently launched our Valentine’s Day Shops page with nine dedicated stores, curated with some amazing gift items for women and men from $150 to $100,000. (www.truefacet.com/valentine)
Our focus is on continuously building the best consumer experience in jewelry shopping and selling. We have so many exciting projects happening in 2016 to help nurture this. For starters, we have launched a concierge shopping service via text-message technology where consumers can text in their requests, and within 24 hours, your personalized concierge rep will help get that piece! All at your fingertips.
We already have a unique real-time pricing engine that gives sellers the best value of their jewelry at any point in time. We will soon allow everyone globally to have access to this amazing offering!
My family business has been in the jewelry industry for over 40 years as manufacturers of some of the most well known designer and unsigned pieces. I spent over 8 years in my family business working across marketing and design. Over the course of eight years, I observed firsthand the daily struggles customers encountered both online and offline, with such an opaque experience for consumer. It was there that I came to understand the key elements it takes to keep jewelry-buying consumers happy, and envisioned a platform which can do it all for people everywhere.
Later, these became the core brands values on which I created TrueFacet with my partner and friend, COO, Chris Chan. They include:
1. Fair prices: You may not offer the cheapest price but being able to justify and explain WHY goes a long way with consumers.
2. Trust: Earning trust doesn’t come overnight. It comes with an open line of communication and the management of expectations from the start.
3. Experience: Offer a pleasurable and memorable shopping experience without intimidation.
4. Authenticity: One fake is too many. Our company is based on the knowledge that the goods are 100% real. Our jewelry and watch experts have over 50 years of combined authentication expertise, ranging from scientific analysis to antique, contemporary, and classic authentication.
5. Transparency: Be honest through every step of the shopping and buying process.
There have been a few exciting moments that continue to infuse excitement and evoke pride!
In 2015, we were able to raise our second round of venture capital funding. TrueFacet has raised a total of $4.8 million across two funding rounds from investors Maveron and FreeStyle Capital and others, and this allowed to build our plans effectively to service over 10’s of thousands of consumers in 2015, bringing designer ‘authentic’ products to them without paying retail.
Our dream is to become the number one online destination globally for all fine jewelry and watches! Each month over month, we continue to grow 120%+ and will bring this offering to global markets including China, EU, and other’s.
Our goals are many! We will soon be dedicating more resources to our Concierge Program. At the end of 2015, we launched our very cool and timely Concierge Service whereby clients can text, live chat, email or (of course) call us with any fine jewelry or watch need. Requests are fielded for both gifts and self-purchases in affordable and expensive price-ranged watches or jewelry. The best part? The service costs nothing. We do all of the work, because people are busier than ever. We have helped over 1200 people via the Concierge Service and plan to help endless more people this year.
First ask yourself the following questions:
-Do you have any sentimental attachment to the piece?
-Have you worn this item in the past 12 months?
-Does this item make you feel happy and confident when worn?
If you answered no to any of these questions, perhaps it is time to sell.
The first step is to have the item evaluated by an expert and know it’s transparent value. At TrueFacet our in house experts will tell you not only what an item is worth but WHY? This way, clients come to understand why something is more or less valuable, and the reasons behind it – transparency always!
We currently offer two ways to sell on TrueFacet: Consign or List. When consigning, the Concierge team is committed to delivering the most transparent experience and highest value for your item(s). We value, authenticate, refurbish, photograph and securely ship free of charge. The client simply fills out the form here: https://www.truefacet.com/consignment/ and a concierge expert gets in touch. When the item sells, we pay 80% of the value, more than any other company on or offline.
The second option is listing in our marketplace, for the person who likes to take matters into their own hands. By filling out this simple and easy to use form here https://www.truefacet.com/additem/ clients can get up to 85% of the retail value of the item when it sells, with our authenticity + real-time pricing helping to ensure you have a transparent experience.
This year look out for more bells and whistles in terms of seller functionality via a real-time jewelry and watch pricing-engine. Through a proprietary system, sellers will be able to click a series of buttons and find out how much their jewelry or watch is worth in real time and perhaps then list it on our site. Talk about a resource and time saver!
This post was brought to you in collaboration with TrueFacet.
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