Ten Facts You Didn’t Know About Gem Gossip

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Above features every “logo” aka Banner I’ve had over the past nine years, from first inception until now. The evolution shows the progression and most recently we dropped our tagline which we’ve had since day one.

With each passing July, I sit and ponder the beginnings of my blog Gem Gossip–all that it has done and accomplished, and all the potential that lies ahead. It was nine years ago that I first started this website with the sole purpose of connecting with others that love jewelry as much as I do. I never imagined that I would be doing this full-time nine years later and creating my own path. And I have YOU to thank for all this–those who read my blog daily, follow my social media accounts, “like” my photos and send encouraging emails. Thank you. You truly don’t know what it means to me and I’m forever grateful.

To celebrate this year, I’m reminiscing like crazy and sharing with you some facts you might not have known about Gem Gossip! I thought this would be a fun and personal blog post, and I’d love to hear some interesting tidbits regarding YOU and Gem Gossip. Does a blog post stick out in your memory? How did you find or stumble upon my blog? Did I help you out in a way that I don’t know about? I’d love to know! You can email me, write it in the comments below, or share on Instagram–I’ll be posting this on there as well.

PS: There will also be a giveaway coming up, but I have to hit 160k followers on Instagram first, so stay tuned!

The Facts:

1. I started my blog as a result of moving to Tennessee–after uprooting from the only house I had ever lived in my whole life in Upstate NY to TN, I had a lot of time on my hands. I had no job, no car (I sold my car because I didn’t want to drive it 11 hours by myself lol), and knew no one in my new town. I finally decided to invest my time and energy into learning about my biggest passion I had been carrying around with me my whole life–JEWELRY!

2. I was in a long distance relationship at the time I started Gem Gossip. It was because of my ex-boyfriend who suggested I should start a blog about jewelry after I had constantly filled his inbox daily with long hyperlinks of jewelry that I thought was “really cool.” He told me he didn’t care about the jewelry and that I needed an outlet to share my passion with others who felt the same way!

3. The name “Gem Gossip” was conceived after a brainstorm session with my sisters on what to name my future jewelry blog. I knew I couldn’t have my URL be daniellemiele.com because NO ONE knows how to pronounce my last name. It had to be catchy, simple, relate to jewelry and easy to say. I was looking at my sister’s fashion magazines and saw one of the actresses from Gossip Girl on the front cover (that show was the most popular around that time). I whispered aloud, “Gossip Gem” … and then “Gem Gossip” and it all clicked!

4. One of my first emails I’ve ever received from a jewelry designer was from Carolyn Tyler, after I had featured some of her work on my brand new blog. Her email was so encouraging and the excitement that I felt from receiving positive feedback was worth more than gold to me in that moment. I will never forget that kind exchange.

5. On the flipside of that, I’ve received several negative emails over the past nine years. One that called me Southern white trash (I’m from NY, so nice try) and a few that poked fun of my features that included photos of me modeling jewelry. This is both alarming on many levels but also quite comical, in my opinion.

6. The first seven years of writing Gem Gossip were all done part-time on weekends or after work. I was a nanny for the very first year and a half when I moved to Tennessee, and then eventually worked full-time at an antique jewelry store for five years. I would sit behind a microscope Tuesday through Saturday, with a pile of jewelry in a room without windows and crank out appraisals…and then come home bursting with creative energy, not wanting to do anything else except work on my blog.

7. One of my first big writing gigs was for LoveGold–I had no idea at the time how much I would learn in such a positive way from the 2 1/2 years of working with them. I produced exactly 100 pieces of exclusive content for LoveGold and traveled thousands of miles. And I still can’t get enough of yellow gold.

8. I once had a meeting with a very prestigious celebrity stylist. After learning I lived in Nashville she asked me about my love of country music. I told her I hated country music and she kept saying, “So you don’t like Taylor Swift? Not even Taylor Swift??” and I was adamant about not liking Taylor Swift. It was then and there that I realized I could have easily changed my answer to better fit our conversation; for her to “like” me. But I didn’t. I am who I am and I’m not changing for anyone. It is a memory that still sticks with me to this day…and it was with me a few weeks ago when I had some big meetings in NYC.

9. My #JewelryRoadTrip project involves a lot of travel, appointment making and on-the-spot creativity when visiting stores and designers’ work spaces. My husband Matt usually is the photographer behind all my #JewelryRoadTrip features but there was one big trip he couldn’t make–all my Pennsylvania coverage. My mom ended up coming along with me and taking all the photos. She was SO nervous and wanted to do a good job. I think she did great and it is still such a memorable trip for both of us. It was one of the first literal road trips where we drove my Prius up from Nashville and across the entire state of Pennsylvania over the course of four days. My car surpassed the 100k mileage mark on that trip and we celebrated by eating Arby’s (my favorite road trip fast food place…wait, maybe I am white trash?? See #5).

10. One of my most proud moments was being a co-curator at the Doyle & Doyle Vault series, where the NYC-based antique jewelry store put on their version of a month-long museum exhibition. I chose the topic of Sentimental Rings and several of my personal pieces, including my grandparents’ wedding bands and my grandma’s engagement ring were a part of the exhibit. In order for her ring to get to me, my grandma had to mail me her beloved ring. We both were so nervous for this feat–I had been tracking the package every step of the way. On the day of delivery, it was pouring rain. My alerts told me it had been delivered at my doorstep, but it was nowhere to be found. I was having a full-on panic attack over this. I ran outside in the rain in search of the package. To my surprise, it was sitting on the stoop of my neighbor a few doors down from me. It wasn’t just any neighbor…it was our neighbor that we were in a fully committed “poop war” with. What could I possibly mean by this? Well his dog would go to the bathroom in our yard almost daily…so my husband would take the dog poop and put it on their porch. Dumbest thing ever, but we were totally into it at the time lol. I grabbed the package off their porch and ran back home. That day ended the “poop war” and they moved shortly afterward, so all crisis averted. (By the way, my grandma’s Italian handwriting is the reason for the incorrect delivery–insert Italian hand gesture meaning WTF).


WANT MORE? Check out my Pinterest board which features everyone’s anniversary posts

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Vegas Prep: Interview with Katerina of KaterinaPerez.com

Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip Katerina Perez | Gem Gossip

To close out our Vegas Prep week of interviews, I’ve asked fellow jewelry lover and blogger Katerina Perez to participate! She makes the journey all the way from London every year to partake in Vegas Jewelry Week, although last year she sent people on her behalf since she just had her first baby! Now he is one year old and Katerina is excited to be back. I met Katerina two years ago when we participated in the JCK Talks presentation together. It was awesome getting to know someone who does something similar and thinks about jewelry 24/7 like me. She is excited to be launching a brand new KaterinaPerez.com very soon, as she has been blogging since April of 2013. Stay tuned for that!

How many times have you attended Vegas jewelry week?

This is going to be my 4th time!

Biggest tip for Vegas jewelry week you’d give your rookie self on the eve of your first time going to Vegas?

Go and see newcomers first to discover new talent and then visit the established brands after.

Name five things you ALWAYS bring to Vegas Jewelry Week.

My smartphone, my camera, my business cards, a variety of nail varnishes and tons of moisturising lotion

One big difference from last year to this year?

This year I get to Judge The Couture Design Awards (so excited 🙂 !!

Favorite things about Vegas Jewelry Week.

The saturation of jewellery talent in one place!

Biggest pet peeve about Vegas Jewelry Week.

Constant fight with getting dry skin because of the amount of air conditioners. OR having to walk all the way to the reception at the Wynn and back when you realise your room key stopped working.

Weirdest thing to happen to you during Vegas Jewelry Week in the past.

Nothing weird happened for now, just lots of fun moments!


WANT MORE? Check out my coverage from last year

You can follow Katerina –> @katerina_perez

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How to: Write a DIY Tutorial

Let me open with the disclaimer that I am not a tutorial expert and there are people who are far more experienced than me when it comes to writing design instructions. But as someone who has been writing DIY Jewelry and craft tutorials for both web as well as print, I thought I’ll share my learning with everyone.

Let me open with the disclaimer that I am not a tutorial expert and there are people who are far more experienced than me when it comes to writing design instructions. But as someone who has been writing DIY Jewelry and craft tutorials for both web as well as print, I thought I’ll share my learning with everyone.

Contrary to what people think creating a jewelry tutorial is a hard job. It hard enough when you get paid for it but harder still when you write it for free on your blog. You need to come up with an original idea (that well, will work!), create it, document it every step of the way using photographs, edit the photographs and then write the tutorial. That is just the first part; the second part is promoting it, responding to comments, answering questions, and updating it as you go. Also ,tutorials are slightly different from “How to” posts such as this one, in the sense that there is a definite product/ process that results from following the tutorial and how to is just a series of steps leading ot varied results.

When I started writing tutorials for my blog, I thought if everyone is doing it, why can’t I, it must be easy after all. I learned the hard way, that there is a big difference between writing a tutorial and writing an excellent tutorial and I cringe when I look at my old posts. So in this post, I’ll talk about the elements that make a tutorial stand out in a great way.

1. Show Finished product images:

This might sound like a no-brainer but there are hundreds (maybe 1000s) of tutorial on the net that do not show clear pictures of end products. Some of them have such tiny pictures enclosed in all sorts of fancy frames that I cannot see the details. Personally, I cannot follow text instructions and often learn how to make a product just by looking at the final picture and the material list. I look at the step wise pictures only if the product is very complicated or if the final product image is very small.
Also post at least 2 pictures (one full image showing the back, clasp or hook) and one close up. They must be in large size – one landscape and one portrait preferably as it makes your tutorial easily shareable across social media channels. Showing how the item is being used is an added bonus, though not a must.

2. Write a Detailed material list
The craziest part about writing for magazines is that they want a super detailed material list. Interweave specifies that name, size, finish, number, measurement and supplier name must be mentioned for every single consumable that it used. Also, all tools and equipment must be listed. When you write online, it doesn’t have to be that specific but it is good to have a clear material list so people know what exactly they need to create the item. When using Affiliate links, do not flood the entire list but use them only when the item is specific or uncommon as a common courtesy.

3. Take Step by Step pictures
A Majority of the craft world seems divided on this. Many say that a great tutorial must show every step (video tutorials might work better in that case) while others say that pictures showing the important or complicated steps are sufficient. I follow my “N-4 or above” rule for tutorials. That is, if there are 10 steps, I show a minimum of 6 steps visually. They can be separate images or a collage provided the images are clear and big enough. A tutorial is no place for tiny fudgy pictures. The idea is that a person who does not understand the language (in which the tutorial is written) must be able to comprehend the making process with just a rudimentary knowledge of the field.

4. Offer material or technique alternatives

When we write for an international audience, we must keep in mind that materials that are easily available to us might not be available to them. So suggest alternatives. For e.g, if the material list says Swarovski crystals, mention that it can also be created using glass, plastic or coated Chinese crystals. If the tutorial uses artistic wire mention how it can be created using base metal or other coated/plated wire. It might seem self-explanatory to an experienced person but a beginner coming across your post will require that support and guidance.

5. Discuss design Variations

Unlike Print, when we write for the web, basic courtesy demands that we discuss variations of the suggested idea. Apart from curbing plagiarism, it will encourage people to use your tutorial as a starting point to create new ideas and products.

Though there are many more good practices, I feel that the above five are an absolute must. As a bonus for all you tutorial newbies out there, here is a sample Tutorial template that I follow for every tutorial of mine. It is not restricted to jewelry making or crafts but can be adapted to any set of design instructions. So do download and share!

How to: Write a Jewelry Tutorial
A Sample Template

1. Introduction: Background of the design, your inspiration, how you chose the materials and what is the application of the idea or design
2. Finished product image no. 1
3. Material list, Material image optional
4. Method – numbered Step by step instructions with pictures
5. Finished product image no. 2, 3…..N
6.Conclusion – Summary if required (for complicated designs), any problems that you faced in the process and how they can be resolved, tips, suggestions, and variations. Add additional images if you have them as variations.
7. Call for action

That’s it for today folks, do add your tips on how to write a great tutorial in the comments section and tell me what you think of my tutorial template. If you find the template useful, please share on Social media (twitter, Instagram or Facebook) by tagging it to @jewelsofsayuri
I hope you found it interesting

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I dream of Travel

80’s -90’s kids in India might remember watching “I dream of Jeannie” (in color) a fantasy comedy starring Larry Hagman and Barbara Eden. With the Naivety only eight-year-olds could muster, I told my friends that I liked the show – how the Jeannie travels or conjures up things with a blink of an eye I was teased as “Jeanie (Genie)” for the rest of my school life

80’s -90’s kids in India might remember watching “I dream of Jeannie” (in color) a fantasy comedy starring Larry Hagman and Barbara Eden. With the Naivety only eight-year-olds could muster, I told my friends that I liked the show – how the Jeannie travels or conjures up things with a blink of an eye I was teased as “Jeanie (Genie)” for the rest of my school life. So much so that I got the confidence to wear a single ponytail once again only in my late 20’s. Jokes aside, I have always been drawn towards the exotic, the Jeannie, treasures, magic carpets and the works; a calling that could be fulfilled only through travel.

I have friends and relatives who shop obsessively for silk sarees, designer jeans and dresses or gold jewelry. There are those who splurge on suits, cars, watches, and shoes. Though I do like having fine things in life much as the next person (A pair of solitaire earrings or a Chanel bag would be welcome gifts) I wouldn’t mind wearing basic tees or kurtas bought five years ago and jewelry made up of orphaned beads to save money for travel. A lot of them consider me crazy for living this way, but they fail to understand that while shopping brings momentary pleasure, traveling fills you with memories that last a lifetime. Only a few understand that I want to be a traveller and not just a tourist.

I am fortunate to be raised by parents (and grandparents) who believed that traveling is the truest form of education. All through my childhood, I saw my mother travel like a local and my father always traveled in comfort. My style is, therefore, a mixture of both – I splurge on one aspect of the trip, focus on comfort for another but act like a local for rest of the trip.
My travels – whether they involve a ride around the Icy Himalayan mountains of Nepal, dancing in Rajasthan, playing with tigers in Chiang Mai or shopping in the colorful Gujarat markets they always include a learning of some sort particularly with regard to art, craft, and design. They also always have a bead, gemstone or jewelry purchase or skill training tied up with them. These travels and the purchases are a sort of coming age symbols in my life.

I remember buying a Shell brooch in Mysore (at the age of 9) for my mother and my first pearl earrings (at 11 after saving money for almost a year) in New Delhi. I bought my first precious gemstone in Columbo and my first silver jewelry in Nepal.
Sayuri bloomed as a business in the early days mainly due to the fact that I would travel to markets across the country (and yes later abroad) to buy beads and supplies that were not available locally. I was never afraid to experiment with materials that were foreign to me and combining them with local skills and ideas is what enabled me to become a mixed media artist.

As a kid, I wasn’t interested in visiting Europe or America but was very curious to explore the east – Nepal, Thailand, Sri Lanka, Cambodia, Hong Kong, and Indonesia. Having done 3 out of 6, now I am extremely interested in the west. I would love to

– Go for cycle rides in Amsterdam and look at the tulips and windmills
– Walk around the street of Rome and soak up both culture as well as Fashion. Well, Let’s throw in Greece (gorgeous Santorini), Barcelona ( to see Antonio Gaudi’s work) and Paris into the itinerary while I imagine myself in Europe
visit Kutch during the full moon in January, The temples, forts and palaces in Madhya Pradesh and the North East a month after the rains when it’s dry yet green
Last but not the least Visit AmericaLas Vegas casinos, Grand Canyon, Manhattan and yes Disneyworld. I know, that is a strange combination yet it is completely acceptable to the child in my adult body. As the fifth avenue is way beyond my budget, even in my dreams, I‘ll exchange them for the shoppable (is that even a word?) Michaels and vintage stores. And most importantly attend Beadfest or the bead and button show and CHA. I want to take up lots of classes, shop, and meet all my blogging and designer friends from the US.

These are my dream travel plans and I hope that a very important one among them comes true very very soon. Do share with me your dream travel plans and destinations. If you could travel to anywhere in the world, where would you?

I am blogging about my dreams and passions for the Club Mahindra #DreamTrails activity at BlogAdda. You can get a Club Mahindra Membership to own your holidays!

I hope you found it interesting

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10 Blogging tips for a successful blog hop

The Bead Peeps Swap and hop is almost here (On sunday) so I just thought that I’ll share some blogging tips for newbie bloggers who will be taking part in the hop so as to enable a smooth and pleasant experience for everyone involved. At my place, we tidy up our house when we know guests are visiting, so it is only right that I extend the same courtesy to my friends who would be visiting my blog too.

The Bead Peeps Swap and hop is almost here (On sunday) so I just thought that I’ll share some blogging tips for newbie bloggers who will be taking part in the hop so as to enable a smooth and pleasant experience for everyone involved. At my place, we tidy up our house when we know guests are visiting, so it is only right that I extend the same courtesy to my friends who would be visiting my blog too.
Even you are not participating in this particular hop, I feel that the tips would still be useful for you as they can be applied to any blog hop. I maybe be guilty of making some of these mistakes,and at times my blogger goes crazy, however I keep correcting them.

10 Blogging tips for a successful blog hop

Before you post – Tidy up your blog
1. Choose the right Font and Font size: Choose simple readable “Sans Serif” for your blog (fonts without the projecting little lines at the top and/or bottom) like Calibri, Verdana, Open sans, Franklin Gothic, Helvetica, Trebuchet, etc. for your blog’s post body. Change the font size of your blog to 12px – 14px (for the body) and 16px for the heading. Anything smaller is inconvenient to read on mobile phones and anything bigger hurts the eye.
2. Connectivity: Suppose I come to your blog and I want to stay in touch with you, I need to see Social media icons (with working links) or way to subscribe to your blog, otherwise you just lose me there
3. About Me – when I really like a fellow artist or designer’s work I really want to know more about them and an “About me” page, with your photograph, doesnt exactly that. Even if you a beading robot, I want to know about you. See my About me page here
4. Composition – Just as you spend time composing a beautiful necklace or earrings, take time to compose blog’s various elements. Align them with one another. A blog doesn’t need exotic fonts, 10 different colors or complicated layouts to be good. Often, a simple gray text on a white background design is the best.

When you write the post
5. Post pictures that are big enough – so we can enjoy your beautiful creations. Vertical pics work better for Pinterest, landscape works better for Facebook, twitter and G+ and square is great for Instagram and Linky parties. Put your images in the center of your post instead of Left or right alingment. It makes the post more readable
6. Create a Link list – Instead of writing the blog url as http://www.someblogurl.com, write the participants name and add the url as a link. Better still, list blog names and add links. This way, Google doesnt think that you are spamming and the participating blog gets a viable link. Always Set the participating blogger links to open as a new tab
7. Schedule your postPost on time or a hour before time (to check for mistakes and correct them), and share your post’s permalink with your partner, so that they can directly link to your post.
8. Post!Post atleast work in progress pics even if you havent completed a piece.

After you Post
9. Remove captcha – Oh God, This is one of my pet peeves and I just about tolerate it. If you make it hard for me to comment, why should I comment? Keep comment moderation on if you want but remove all and any sort of captcha or word/image verification for atleast for a week following the hop date
10. Change commentators settings to allow non Gmail account users to comment – I am guilty of this mistake but setting the profile to Gmail users enables me to reply to their comments via mail and its reduces spam. Still, I am changing!

# Extra Tip share your post on Social Media and promote the hop

Join me on Sunday, Visit all participating blogs, comment and get inspired!!

I hope you found it interesting

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Top Content ideas for Guest posts in design blogs

If you are a designer, a fashion writer, a jewelry enthusiast, a stylist or an expert in all matters of accessorization or body adornment, I would love to have your views on my blog. Learn all about guest posting from my previous articles in this Guest posting series and be a guest writer here!So what can you write about?Getting down to specifics, here are the eight different broad categories I want posts in

If you are a designer, a fashion writer, a jewelry enthusiast, a stylist or an expert in all matters of accessorization or body adornment, I would love to have your views on my blog. Learn all about guest posting from my previous articles in this Guest posting series and be a guest writer here!
So what can you write about?
Getting down to specifics, here are the eight different broad categories I want posts in. It doesn’t mean that I’ll only post articles like these, so brilliant out of the box ideas that are still relevant to my blog are welcome. It would be great if they fall into any of the following categories as it would be easy for me to label and promote them.Be sure to click the examples clicks in each of the topics to see previously written articles in that category.



1. DIY Tutorials: I love a good DIY any day. Blogs are all about creating content that offers value to the reader and tutorials offer quite a good bang for the buck. So jewelry Tutorials are on the top of my list. Each tutorial must come with a material list and step wise instructions. It must have atleast 2 images of the finished item or product created using the steps listed and several step wise pictures. Please look at my existing tutorials to get an idea of what exactly is that I am looking for.

2. How to: Very similar to tutorials, how to articles tell you “how to do something”, for example how to clean your jewellery, how to make earn from your blog or they could just be a set of tips that be easily followed by readers. The difference between a tutorial and a how to article is that there is no end product or final design that is created by the writer using the instructions he or she has written. They are just curated ideas.

3. History, culture and Traditions (and how it relates to jewelry of accessories): I am a girl who is very proud of my culture and heritage and I really like learning about practises and traditions from other parts of the world too. So If you have an unique culture or a a piece of jewelry that carries history with it, do write in to me. I would love to read about it and post it here. My Bridal series which discusses bridal jewelry from across the globe does just that.

4.Technical or scientific information: I welcome expert metalurgists, gemmologists, gemstone dealers or jewellers to share their expertise on my blog. I love to know about casting metals or how emeralds look green. It could be about how gold jewelry is moulded or how to buy sapphires. I do have a separate gemstone and metal section for you to get an idea of what has already been covered

5. Interviews of crafters, artists and designers: I love getting to know more people through my blog but unfortunately I seldom have the time to interview someone myself and format the written content. So if you are budding journalist and would like to feature your interview of a new or established designer or artist who is doing fabulous work then I would be very interested in having you on board. I would like the interviews to ideally be an hybrid format though straight question and answers are welcome too.

6. Design Inspiration and Fashion trends: Inspiration is what really keeps the design world going and when inspiration is combined with trend forecast or predictions then they became a carefully planned idea that can be utilised to great great products. So fashion writers, so send in your articles regarding accessory and jewelry trends. Be specific, cite your sources in case of a forecast and hustle up images to go with your write up.

7. Blogging and Social media: In my experience as a teacher, I find that only a few artistically inclined people can write, fewer can write well and even a lesser number are aware of the requirements of modern day blogging. The world of SEO, conversions and insights can be a hard thing to keep up with and I am sure that most bloggers (yes even the successful ones) would appreciate blogging tips, ideas and suggestions on blogging and social media that would simplify their lives.

8. Jewelry Business – At its very core, Jewelsofsayuri is about jewelry promotion and business and instead of shying away from that fact, I want to embrace it. So if you have got ideas of how to increase jewelry sales, how to setup up processes, streamline sources and vendors and do better inventory management, I am all ears. Jewelry Business articles with specific simple ideas would be more appreciated than grand generic suggestions.

Finally a Writing tip

Many people who have no trouble expressing their ideas when it comes to speaking, struggle when they have to write. They get all worried about the language, tone, grammar and it becomes a chore that they no longer enjoy. This issue has a very simple solution – Write your first draft like how you would you talk with a friend on the topic. Edit it (three times) by first correcting grammar and spelling errors and then restructuring the paragraphs to make more sense and finally tinkering with the voice, tone and style to make it interesting.

I hope that you find these content ideas interesting. Most of these topics aren’t restricted to my blog alone. Editors and bloggers across the world would love to accept well researched and written articles in most of these categories. So try your hand at guest posting today. Before you send in your posts, do check out my posts on Guest Posting Dos and don’ts and How to write a fantastic Guest post
If you would like more writing and editing and tips, do mention in the comments and I’ll compile a post with those soon.


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Gem Gossip Visits Trademark Antiques in Pennsylvania

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How to write a fantastic Guest post

Last week, I posted an article on Guest posting Dos and don’ts which triggered an interesting discussion on facebook.

Last week, I posted an article on Guest posting Dos and don’ts which triggered an interesting discussion on facebook. I also got a lot of feedback from people about guest posting is awesome and how they were looking to guest post. It was interesting to note that not many were guest writing on a regular basis even though they wanted to.
It got me thinking, if guest posting is so great, then how come we don’t engage in writing more? Is it because we are unable to manage our time for writing yet another post or is it because we have no clue what to write on? I feel that it could be a combination of many reasons – lack of proper time management skills (Guilty!), a feeling of inadequacy when it comes to formal writing (language and style) and inability to churn out interesting content ideas that might be suitable for a global audience. Writing for your own blog is easy, but writing for another blog could be terrifying because we assume things. So what do we do to create fantastic guest posts?

“Stop Assuming and start Communicating!”

Whether you are a guest-posting pro or beginner who plans to get into it, ask yourself (and publishing blogger) the following questions before you write.
1. The Title and scope – What should I write about?
2. Length & Depth – How long and how detailed should the article be?
3. Image requirements – how many images, what size, with or without watermark
4. Can I backlink to my site from the article? If so how many links
5. Voice and style
As I have already discussed points 3, 4 and 5 in my previous post “Dos and Don’ts of guest posting”, I am now going to discuss in general about the scope, style and textual requirement of articles when it comes to guest posting.

How to write a fantastic Guest post
Image: Splitshire
The Title What should I write about?

This often depends on the blog, its niche and the audience, which might be similar or very different from the audience of your blog. Communicate with the blogger on what kind of articles they want, again do not assume. As JOS is a design blog that focuses of Accessorization, I accept articles with respect to jewelry and accessories. The more detailed post will be up later this week which will discuss the eight content categories that I am looking for on Jewels of Sayuri.

Scope refers to the extent of coverage or range of the subject matter. For example, if you are discussing the scope of a design degree, then you talk about the subject areas, the skills that you learn in the course and types of jobs it could prepare you for. Simply put, scope is the measure or estimation of how much information you can disperse through the article. Scope depends upon the length, depth and breadth of the article. As a rule of thumb, Avoid topics that are extremely broad or convert it to a series of articles instead of one post, just like I am doing with this Guest Posting Series

The length of blog articles depends upon three things
1. The Niche (and therefore your topic)
2. Your style of writing
3. Current google algorithm requirements

Niche: Design, photography and art blogs tend to me more visual than verbal so these blogs ideally require about 300-600 words with lots of images. On the other hand tech blogs, blogs on blogging, business management would expect a minimum of at least 1000-2000 words. I like posts that are between 500 to 1200 words for JOS with a minimum of 2 images per post.
Style: If your tone is more conversational like a story, people would love to read even if its long but if you make it too long then you just kill the reader’s curiosity and interest. Also, this really depends upon who your audience is – are you targeting teenagers, moms, hobbyists, research scholars, industrialists or a hybrid mix of everyone who is out there.
Algorithm – Ever Since the Panda Update, the latest one is hummingbird (yes, Google algorithms have names!) bloggers have been interested in longer, keyword rich articles for SEO optimization. Hence, for the time being longer posts are better.

Width & Depth
A couple of readers rightly pointed out in the earlier post that they were put of by the generic articles supplied by Content writers. Most of these articles are written by qualified writers who are good with their craft – their language is great, the content passes the usual plagiarism checks and it all seems very hunky dory. But these articles never get published on niche blogs – because they are very shallow and do no offer deep insight on the topic they are being written on. The root cause of this problem is the writers themselves – they are great writers but they lack the technical expertise on the particular topic. As a solution, I suggest that we should write only about what we know – either its our field of study or practice and we can talk about it with confidence. Even then, we should do enough research before writing the article to maintain authenticity of the content and the suitability of our viewpoint on that topic, for the particular blog. That is what turns an ordinary guest post into a fantastic one

In conclusion, for your guest posts to turn out fantastic, pick out a topic that you know about and a blog niche that is relevant to it and do your research. Create posts that are error free, true to the point with appropriate images and links in a style that is in-sync with the voice of the publishing blog. If you are interested in trying out your hand at guest posting at Jewelsofsayuri, do wait for the next installment in this guest posting series where I’ll discuss top content ideas suitable for this blog. Till then do share in the comments, any blogging or writing tips that you have.

I hope you found it interesting


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Guest Posting Dos and don’ts

Some of my students who are inclined towards writing often ask me ideas to improve their popularity as a blogger and I recommend guest posting or guest writing to all of them. What is Guest Posting?Guest posting or guest writing is very similar to the regular blogging, except that your fabulous new content is published by another blogger on their blog and is co promoted by them

Some of my students who are inclined towards writing often ask me ideas to improve their popularity as a blogger and I recommend guest posting or guest writing to all of them. What is Guest Posting?
Guest posting or guest writing is very similar to the regular blogging, except that your fabulous new content is published by another blogger on their blog and is co promoted by them. It is a mutually beneficial process for both parties involved as the guest gets introduced to a new reader base and the blogger (here the publisher) gets free, interesting content with a new voice or point of view for their blog. Sounds great, doesnt it? Its pretty awesome, if you follow basic Guest posting Etiquette.

In the past couple of months, I have received numerous requests from people all over the world to “Guest post” on my blog. Though it sounds quite flattering to get such requests, most of them turn out to be content writers out there to make a quick buck and I end up spending so much of my time and patience on them. I have nothing against content writers, I was one myself for over two years. But thankfully I wrote only for one site and never had to go around approaching blogs or sites to get my content and thereby “links” for my client.

Like any other blogger who juggles a full-time job and a blog, I too love a good Guest post. I love it when friends and followers of the guest writer come over to my blog to read and say hello. guest posts are God Sent when you have a Writer’s block. I have had guests whom I admire write for this blog, like Neena of Caprilicious Jewellery who wrote about why you should buy handmade jewellery or Keith Andrew who wrote about the Beaded brides of Africa. I have also had folks who write regularly here, people like Vichitra or John, who would do as many rewrites and corrections as it takes to get the post to my expectations. There have also been posts which I have re-written sentence after sentence just because the content was indeed very good and they have ended up bringing in tens of thousands of page views.

But then to come across hidden treasures like these, I wade through so much junk. Well, there I said it – Junk. A bit tired of keeping up with my habit of replying to every single one of the emails I get, I decided to share with not just potential guest posters regarding the articles I am looking for but also shed some more light on Guest posting etiquette in general. Fair warning, though – this is going to be a long post.

Guest Posting Dos & Don’ts – For the guest writer

1. Do send a personalised mail – When I see a mail with BCC or CC address listing I don’t feel like reading it, so I simply delete it. I hate reading request emails that are completely generic where the writer has no clue about who I am or what my blog is about. Sending a personalised mail shows that the writer is sincere and really want the opportunity.

2. Read the blog before you approach – This seems like a no-brainer, but when you read some request emails its apparent that they haven’t read a single post. Before you approach a blogger, please read their articles, understand the language, voice, and tone of the blog, categories that already there and propose new topics that will fit in the blog’s niche. This would make them want to take your request seriously.

3. Do Submit Original, Interesting Content – the first rule of successful blogging is to post Original Content. So why will any blogger worth their salt agree to post duplicate content scrambled together from different sites along with existing images? Boss, I want you to add value to my blog, not make me guilty of supporting plagiarism! Do bear in mind that I run all submitted posts through the dupli checker before posting them.While you are there, make the content interesting – specific to the blog and its audience. I get posts that go like this “Women like wearing jewellery, jewellery like necklaces, earrings and bracelets are in trend” and they make me want to tear my already thinning hair in half. Instead, be specific talk about the type of necklaces or bracelets in trend and link to a forecast. I’ll respect you immensely for that effort. But otherwise I am not posting it as I have an intelligent audience and I do not want to disappoint them. I am sure many bloggers will agree with me on this one.

4. Please DON’T try to sneak in Commercial links – This is what annoys me the most, why do people think they can make money using my blog. I provide 2-3 Free links to personal blogs, site or social media pages, sometimes more depending on the author but I don’t like using . Disclose the fact that you’ll be linking back to commercial sites (and getting paid for them), disclose when using affiliate links as you need to pay for them. Most Bloggers, including me, accept these links but remember that Commercial links are NOT FREE, They’ll be paid “Nofollow” links

5. Check for errors before you submit – I use a very conversational tone in my blog but then “If i is 2 rite lik dis den nobdy wont 2 reed”. So please, please do a spell check and a grammar check before you submit your article to a blogger. Grammarly offers free basic extensions for Chrome, firefox, and even a free desktop app, so use it to your advantage and churn out great posts.

6. Do send Images – Images play a very important role in attracting reader’s attention. Always submit your posts with at least 2 original pin-worthy images and more in the case of a tutorial (more on this in an upcoming post). The best etiquette is to submit 3 images – one landscape (for sharing on Google+, facebook and twitter), one vertical image for pinterest and one square image to link to Linky parties. You can also combine the square with either the landscape or the portrait. Stock images are acceptable but nothing like an original photograph, sketch or even a digitally created illustration. You don’t have to be a professional photographer with a DSLR camera to create images – A simple photo editing software would do. I created the first image of this post in 5 minutes using a sample photo that comes preloaded in Windows Pictures folder and a couple of nice fonts.
# Font Tip – Pick a max of 2 fonts and Use the same fonts on all the images within the same post

7. Promote the postPlease do not fully repost that article on your blog, Ever! If you want to blog about your guest post and direct your readers to the publisher‘s website write a new introduction and add not more than 3-5 sentences from the guest post with a link. You can also include a small para about the destination blog to create a context for your readesrs. Submit the destination url (not the url of your introduction post) to linky parties and social media platforms. Yes, I want you to promote another blog as it contains your work.

Guest Posting Dos & Don’ts – For the blogger

1. Display your rules or your expectations for the guest post, prominently on your blog
2. Stick to your rules, add disclaimers and disclosure statements, particular for paid posts
3. Promote your guest posts as you would promote your own posts – Share them freely at linky parties and on all your social media channels
4. Communicate regularly with the guest; inform them about your rules, your background, voice and your readers so that the guest doesnt have to assume anything. Write to the guest poster with the published link once it goes online so that they can promote it
5. Do not add more than 1-2 inlinks to other articles fro myour blog
6. Develop a good relationship with the guest by visiting their blogs regularly and by liking or commenting on the posts that you find interesting

Well, that was a long post, but I am still not done on this topic. So come back next week, when we shall discuss content ideas for guest posts that every blogger (and specifically me!!) will want. Till then, I hope that these tips will be of use to you.
Do tell me in the comments about your guest posting experiences – either as a guest or a publisher and also share with us, any more tips, dos and don‘ts that you follow

I hope you found it interesting

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Q & A with Dover Jewelry, A Leader in Antique & Estate Jewelry

Dover Jewelry | Gem Gossip Dover Jewelry has been my go-to spot for all things antique and estate jewelry since my very first purchase online EVER involving jewelry! If you don’t believe me, just read the blog post I wrote about the white gold, sapphire eternity band that I bought from Dover way back in 2008. That post was the second blog post written on GemGossip.com so it is ancient! 😉 The next blog post I wrote featured a diamond bypass ring that I fell in love with from Dover which gave me my original love and inspiration for my antique engagement ring. You can see the post here. It’s funny how rough and dicey those first few months of blogging were, but I was just starting out…trying to find my voice.

It is evident that Dover Jewelry has been on my radar for a very long time and their excellence in the jewelry industry reaches far beyond my eight years blogging, in fact Dover Jewelry has been in bussiness for over 25 years. Their collection and inventory exceeds all expectations and is constantly growing. I had to know more about this company, so I asked five important questions–hope you enjoy the interview!


Our fascination with antique jewelry began in a small antique store, tucked away in one of Boston’s most affluent suburbs. And as reputations grow, so did ours – Dover Jewelry was the place to find that special piece, that necklace never duplicated in any of Boston’s most glamorous ballrooms or select intimate parties. Boston, the place of our roots, was good to us and we loved the city as we became increasingly more recognized and trusted amongst the “Bean Town” Elite. But, as our businesses became more and more successful, the draw of Miami’s exploding International Celebrity loomed on our horizon. No place was there more of a demand for beauty, craftsmanship and value. We could not ignore the force that drew us to the gateway of Latin America, and a center point of Fashion excellence like that of Downtown Miami. It was a decision that swept us upward and onward to international markets, exquisite finds and an ever increasing and appreciative clientele.

Dover Jewelry | Gem Gossip


Dover is based in the heart of Miami’s diamond district, where our expert Jewelry staff maintains a passion for the rare and exceptional. We pride ourselves in our extensive knowledge and expertise of current market values of precious stones and metals around the globe. Growing our formidable team of over 15 employees provides the quality support and premium service our clients deserve. Our in-house Master Jeweler, GIA gemologist, videographers, selling professionals, globally procured buyers and experienced customer service team in the jewelry industry strive to provide our clients with a singular purchasing experience, 100% personal attention and satisfaction.

Dover Jewelry | Gem Gossip Dover Jewelry | Gem Gossip Dover Jewelry | Gem Gossip


Dover Jewelry procures an extensive collection of unique estate items, retailing in excess of over 300 pieces per week. This rigorous turnover, allows our globally sourced team of buyers to allocate a steady selection of fresh and rare collections. From the halls of the most infamous trade shows in Miami, NY, and Las Vegas to the Grandest exhibitions in Hong Kong, Basel, France and Latin America.

Closer to home, we have the privilege of welcoming the most treasured collections from local families and celebrities who are looking for an unsurpassed level of discrete estate buying and evaluations. Those who have decided it’s time to pass their rare jewels along to someone who will love and cherish them as much as they once did.

Dover_Show Me Your Rings


On one memorable occasion we were asked to go to New York to meet an elderly lady who had acquired a fabulous collection of fine gems dating back to her great grandmother. As with many immigrants at that time, escaping persecution from their Russian Homeland, any valuables were immediately confiscated and yet her grandmother knew that the survival of herself and her lineage was incumbent upon these precious gems which were sewn into their jacket linings in hopes of surviving the long migration to America.

Slowly, and with the supervision of our gemology team, we have been able to guide her on the most lucrative times to liquidate her collection in order to safeguard her heirs fortune, as did her great grandmother.

Dover Jewelry | Gem Gossip

This magnificent rare diamond antique brooch is handcrafted in solid 18k gold with a silver top. A fabulous composition of some 109 round old european cut diamonds approx. 7.00 cttw, G-H color, almost all VS clarity and 3 pinkish white natural pearls, approx. 5.5mm in diameter.


It is difficult to say what sets us apart – perhaps it is our extensive search for true Antique and Estate Fine Jewels which is an expertise in itself. We revel in the craftsmanship and the flawless stones that distinguish the magnificent from the ordinary. And best of all is the value in which our buyers or sellers receive for their items.

To find those original rare items – that have been the basis for mass reproduction with other jewelers, requires a vast education in gemology, antique periods and the ability to instill trust beyond reproach with our customers. Dover Jewelry maintains the integrity, and “one on one” service of a fine locally based boutique establishment, coupled with global connections to service our customers in a worldwide marketplace.

Whether you are in the market for rare jewels, or a treasured memory of something your grandmother once wore, our collection represents a walk through the history of jewelry from the lacy, floral scrolls of the Edwardian period to the geometric cuts that characterize Art Deco baubles. Loyalty to these fine vintage pieces is often passed down through generations of a family, symbolizing a way of life and it is just that kind of enduring heirloom that is proving its worth in our collection today.

One of the great joys of fine jewelry is that the very best materials are completely timeless and although old jewels have been locked away in banks and boxes, we all know tangible treasures are far more fascinating. With this in mind, we invite you to experience our glittering array of antique gems. Not only to be viewed, but more importantly to be tried on, loved and brought sparkling back to life!

Dover Jewelry | Gem Gossip

This post was brought to you in collaboration with Dover Jewelry.


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