There are so many inspiring Instagram accounts, but how not to get lost and choose the good one to follow if you’re a jewellery admirer or designer? I scanned my own feed and handpicked for you my favourite luxury Instagram accounts to follow. I would spend hours discussing jewellery and fashion with these people! What makes them ideal for your feed? Strong aesthetic and appreciation for creativity, travel, art and, of course, jewellery!

Here are my 20 aesthetic Instagram accounts to follow: best jewelry Instagram accounts like Boucheron and Silvia Furmanovich, industry enlighteners like L’École Van Cleef & Arpels,  jewellery advocates like The Adventurine and Gem Gossip, and fashion trendsetters like Chriselle Lim and Margaret Zhang! Scroll down to see all.

Maria Dueñas Jacobs

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Rainy day pick-me-up courtesy @glennspirojewels. This Jahanara ring is a 40.51 carat white diamond, color D, internally flawless, from the Golconda mine in India ✨ tag a friend looking for an engagement/diamond ring 😘

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L’École des Arts Joailliers

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🇫🇷 L’exposition organisée par L’École conte l’histoire des diamants acquis par Louis XIV auprès du négociant et voyageur Jean-Baptiste Tavernier en 1668 : une reconstitution historique de vingt diamants exceptionnels. . 🇺🇸 The exhibition at l’Ecole tells the story of the diamonds acquired by Louis XIV from the travelling merchant Jean-Baptiste Tavernier in 1668 : the reproduction of these twenty exceptional stones will be revealed here for the first time. . Entrée libre du 23 au 31 janvier / Free entrance January 23-31 du lundi au vendredi – 10h-18h / Monday- Friday – 10AM-6PM 31 rue Danielle Casanova 75001 Paris . Photo © @bureau_142

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Silvia Furmanovich

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“Do your practice and all is coming” – Sri K. Pattabhi Jois #RiadNour @adrianabittencourtstore

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Melanie Georgacopoulos

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Pearly details @burberry ! #lfw #lonfonfashionweek #pearlsinfashion

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FOMO? It’s never too early to start planning next year’s breaks. You know where to find the link… #SUITCASEtravels ⠀

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Peter McKinnon

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CANON EOS R. Used it extensively in the mountains for a week. Just posted my experience with the new camera and why I’m switching to it. Check out the new video on my channel! With the battery grip it almost looks like the 1dx2 doesn’t it! Ha. K see ya.

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Julia Flit

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These emeralds took my breath away! @harrywinston over £1m @jewelleryarabia2017 @gemologue #bahrain

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A new coat may come to define your look for the rest of the season, so make sure you choose well. In this week’s issue of #TheStyleReport, we explore how, and where, to find your own perfect piece. Head to the link in bio to read more, plus tap to shop 👌

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Margaret Zhang

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GROWTH STORIES film still 🎀🎬

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Etho Maria Haute Joaillerie

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So be curious. Swipe left to discover pieces from our Diamonds In Red Collection. Available in select @saks @neimanmarcus and @londonjewelers locations. You can also email us at [email protected] for more details.

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The Haute Pursuit by Vanessa Hong

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Through the veil #dohosuh

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The Adventurine by Marion Fasel

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The first big jewelry book of the season is by Liza Urla of @gemologue 📚 Click the link in bio to find out about the cool publication ‘Gemologue: Street Jewellery Styles & Styling Tips’ published by @accartbooksus – how Liza has seen the jewelry landscape change while she has been covering it for the last 9 years and what she wants to do next in her coverage of the jewelry world 🌎 Photo by Julia Flint, GEM Kreatives for GEMOLOGUE 💎 #jewelrybook #jewelryinfluencer

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Gem Gossip

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Day 19 of 20: #gemgossipjewelbox Photo from one of my favorites @jeanjeanvintage 💥

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Chriselle Lim

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Nothing is what it seems on social media. My last outfit photo I posted in this dress.. I got a flood of DMs and comments on “how do you look this good a week after giving birth?”. The fact is I don’t. I literally threw on this dress (that I’ve been waiting to wear after my pregnancy) for a photo and realized that it still doesn’t zip up. I still can’t wear pants… in fact I barely fit into my maternity jeans. Chloe keeps asking me if I’m pregnant again because of my belly. 99.9% of the time I’m in a nursing bra and a robe at home (with nursing pads sticking out all over the place.. like in this photo).And I’m totally ok with that… all good things take time and I’ve learned to love my postpartum body. 💪🏻 #1weekpostpartum

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Park & Cube by Shini Park

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Une Femme Est Une Femme—Style editorial: coming soon [DON’T SMOKE KIDS] photography @shini.park

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5 Inch and Up by Sandra Hagelstam

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Wore what might just have been the most gorgeous earrings I’ve ever seen at yesterday’s @messikajewelry #messikamovesnyc party hosted by @gigihadid ✨ Swipe to see the beautiful pair 💎 #MessikabyGigiHadid

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Green leaves VS white ceramic This series playfully mixes the graphical and geometric aesthetics of Quatre with the wilderness of nature, which has always been an inspiration for Boucheron. #BoucheronQuatre

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Could not be more excited that our favorite @retrouvai lollipop rings are included in this year’s @wsjoffduty #offduty50! Thank you to @becky_malinsky for the 🍭❤!

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Valerie Desmurs

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Please do not message me asking me to wear your jewellery, shoes, garments against a retribution. I am NOT interested, this is NOT my thing and I am NOT a (paid) influencer. I only wear what I LOVE and would certainly not expect to be paid to wear what I LOVE anyway| I am very specific. And…I will never wear things I do not love ! No more messages, thank you | #notmything

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Wills Note Book by Will Kahn

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#willsnotebook @silviafurmanovich

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Feeling inspired? Then share YOUR most inspirational accounts that brighten your feed with me in comments!

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

You can sign up for GEMOLOGUE newsletter below and I also share  jewellery on Instagram, Twitter, Facebook  and Youtube if you’d like to connect, or feel free to say hello [email protected]


Click Product to Zoom Fred Leighton Cushion Cut White Topaz Collet Drop Earrings

Click Product to Zoom Fred Leighton Cushion Cut White Topaz Collet Drop Earrings

GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, The New York Times, Vogue and Harper’s Bazaar.

Material on this website may not be copied, broadcasted or adapted without written consent.

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